The Ghost Howls

DECEMBER 22, 2023

Top news of the week (Image by Apple) Apple Vision Pro may be out in January According to the latest report on Bloomberg, Apple is still on track to release the Apple Vision Pro at the beginning of this year. I’m personally a bit confused by Bytedance’s strategy. I hope we will meet there and have fun together!

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The Ghost Howls

APRIL 24, 2018

The HTC Vive Pro page on Amazon US. Of course, these are US prices : here in Italy, the headset only costs €879 and all other bundles are more expensive because of taxes (damn taxes). I’m a bit comparing pears with apples, I know that. Today, finally, we have all the pricing info that we need. So, why this high price?

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The Ghost Howls

APRIL 27, 2020

With a long post on Magic Leap’s blog, in the end Rony Abovitz has admitted that the company is not going that well, and has announced a new course, that should eventually lead to Magic Leap 2. Rony blames the pandemics for this , but we all know that it has not been the coronavirus that has decided a nonsense strategy for the company.

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XR Today - Mixed Reality tag

MAY 30, 2023

As WWDC approaches, Apple continues to drop hints, leading spectators to assume an immersive device is coming that continues the transformative firm’s track record of distributing game-changing consumer hardware. An XR device from Apple could be massive. Apple’s putting a lot of money into this.

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The Ghost Howls

JULY 4, 2022

Of course for some ad-based tech companies, the current economic situation is not the only problem, but there is another big one which is Apple and its new privacy features embedded into iOS. I suggest everyone consider the possibility of harder times coming when defining the strategy of his own company. Some news on content.

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Machine Learning Eye Tracking Unity Hardware 382

The Ghost Howls

FEBRUARY 23, 2023

But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). For example, we invited senior executives from HUAWEI, JBD, HTC, Alibaba, iQIYI, Qualcomm, Microsoft, and so on.

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China Industry Government AR 318

Upload VR

SEPTEMBER 22, 2022

Facebook’s profit-deferring strategy had pushed would-be competitors like Lenovo and HTC to focus on enterprise markets where buyers are less sensitive to price than the value of not using anything connected to Facebook. Quest Pro may also compete with the forthcoming AR/VR headset in development at Apple.

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The Ghost Howls

MARCH 2, 2020

The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. For sure you remember the recent launch of a full line of Vive Cosmos headsets , all with customized faceplates.

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Hand tracking AR Oculus HTC 235

The Ghost Howls

SEPTEMBER 21, 2020

What an exciting week for technology, with the Facebook Connect, PS5 price announcement, Apple event and the release of RTX30 graphics cards! Even Apple uses modified ARM chips. It is a perfect strategy, that makes NVIDIA able to offer very comprehensive end-to-end solutions (e.g. What a time to be alive!

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The Ghost Howls

JUNE 7, 2023

After having seen the teaser of the Quest 3 and especially the announcement of the Apple Vision Pro (about which you can read my opinion here ), I’m always more convinced that we have entered into a new phase of XR history. And this is opening new opportunities for all of us. The big dogs are all coming.

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The Ghost Howls

MARCH 26, 2018

HTC has finally revealed the price of the Vive Pro : it will cost $799 just to have the headset (no controller and no base stations, so you must already have a Vive 1 kit) and will be available for pre-orders since April, 5th. But, as Road To VR has stated, maybe HTC should have clarified that in all its marketing material.

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AR Magic Leap Oculus Virtual Reality 164

The Ghost Howls

SEPTEMBER 22, 2019

We may know the field of view of Apple AR headset. Of course, since he has not an Apple HMD, the only thing he could obtain was the screen splitting in two on his phone, showing that view that we XR developers know very well. It is now sure that Apple is going to release an AR headset , the questions are just when and what.

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The Ghost Howls

JANUARY 22, 2021

Regarding the glasses, I have not big hopes for true AR glasses, but I think that thanks to Facebook and Apple, finally we’ll have some important smartglasses entering the market , making the mainstream think about wearing something on their face to enjoy notifications from the phone. Phone AR will be always more popular.

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The Ghost Howls

OCTOBER 7, 2022

The more buzzwords, the better, of course. After the shutdown of Oculus For Business , Meta’s enterprise strategy became very cloudy, with the enterprise Quest becoming the same device as the consumer Quest. Meta Quest Pro. Image by Ramiro Cardenas). Quest for enterprise. He has stopped making predictions a few years ago already.

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Software AR Oculus Apple 457

The Ghost Howls

JUNE 4, 2023

I need to rush out this newsletter episode because otherwise tomorrow Apple launches its headset and no one will read my articles: everyone will be too busy reading “The top 5 features of the Apple headset” or “The 7 reasons why the Apple headset can revolutionize peeling potatoes”. How is Apple going to sell this headset?

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XR for Business Podcast

DECEMBER 18, 2019

I mean, it sort of makes more sense to me that, as long as the prices for the headsets are lingering up pretty high — like the Cosmos from HTC, the brand new one, it’ll be an $800 purchase. Dean: And I think more critical are these more foundational companies, like Facebook and Valve and HTC. Dean: Yeah, I think.

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XR for Business Podcast

DECEMBER 18, 2019

I mean, it sort of makes more sense to me that, as long as the prices for the headsets are lingering up pretty high — like the Cosmos from HTC, the brand new one, it’ll be an $800 purchase. Dean: And I think more critical are these more foundational companies, like Facebook and Valve and HTC. Dean: Yeah, I think.

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Training San Jose Oculus AR 78

The Ghost Howls

JANUARY 21, 2020

We have also to consider that in 2019, most of VR companies (Valve, Oculus, HTC, etc…) have already launched their devices, and given that VR headsets have usually a lifecycle of 2-3 years, I’m not expecting them to announce something new next year. HTC will focus more on the enterprise market.

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XR for Business Podcast

DECEMBER 18, 2019

I mean, it sort of makes more sense to me that, as long as the prices for the headsets are lingering up pretty high -- like the Cosmos from HTC, the brand new one, it'll be an $800 purchase. Dean: And I think more critical are these more foundational companies, like Facebook and Valve and HTC. Alan: HTC's got their enterprise division.

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Training San Jose Oculus AR 60

The Ghost Howls

NOVEMBER 12, 2018

Of course you are, because you know that I will use the word “Half Life” in the article… so keep reading! In subsequent comments, 2flock clarified that someone just dropped these photos in his inbox and that of course, he has shared them to the whole VR community. But what do we know about it?

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XR for Business Podcast

DECEMBER 18, 2019

I mean, it sort of makes more sense to me that, as long as the prices for the headsets are lingering up pretty high — like the Cosmos from HTC, the brand new one, it’ll be an $800 purchase. Dean: And I think more critical are these more foundational companies, like Facebook and Valve and HTC. Dean: Yeah, I think.

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Training San Jose Oculus AR 60

TechCrunch VR

MAY 31, 2023

Here the applications began to once again focus on simulation for the workplace — the “workplace” in this instance being, of course, space. The first metaverse that gains real traction is likely to be the last,” Oculus exec Jason Rubin wrote in a 50-page internal document laying out the strategy. “We

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The Ghost Howls

MAY 31, 2021

This has not been the most interesting week in AR, VR, but I think that in the next times we’ll see some shots fired: in some days there will be the F8, the official shipment of the Vive Pro 2, then the Apple WWDC conference! And it feels weird that HTC hasn’t fixed such a cheap little component that was already faulty on the original Vive.

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The Ghost Howls

MAY 3, 2021

Image by HTC Vive). HTC rises the hype for the launch of its new headset. For once, HTC seems to have organized the pre-launch of its new upcoming headset fairly well. HTC has said this headset will be amazing , so everyone is hoping for this to be true, even if we all know that the price will be high.

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XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. It’s funny because it’s quite a known car, of course — they only make 100 of series, like how the Pagani Huayra Roadster, I believe there were only 100 made. Barry: Yeah, that’s true.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

JULY 12, 2019

Barry is the chief strategy officer of ZeroLight, a leading real-time visualization company in the automotive industry. It’s funny because it’s quite a known car, of course — they only make 100 of series, like how the Pagani Huayra Roadster, I believe there were only 100 made. Barry: Yeah, that’s true.

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Automotive Magic Leap Course Industry 78

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. Of course, we've always had the JavaScript editor on there and you can wrap code in five different languages into this. And so Apple bought them shortly thereafter. Thank you.

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Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. Of course, we've always had the JavaScript editor on there and you can wrap code in five different languages into this. And so Apple bought them shortly thereafter. Thank you.

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Machine Learning Education Apple Technology 78

The Ghost Howls

SEPTEMBER 24, 2019

Part of all of this is merit of Jeri (Image by HTC). Compare that to the HTC Vive that has like 40 giant infrared lights that strobe constantly to synchronize everything and spinning lasers with infrared light… and then the Kinect that has this huge laser illumination system, so those systems work totally different than ours.

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AR Augmented Reality Magic Leap Gaming 331

XR for Business Podcast

DECEMBER 29, 2020

Our VP of Marketing and Strategy, Alex Colgan, will turn the tables and interview me on what happened in 2020 and what we can expect from 2021. Of course, we've always had the JavaScript editor on there and you can wrap code in five different languages into this. And so Apple bought them shortly thereafter. Thank you.

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Machine Learning Education Apple Technology 60

XR for Business Podcast

FEBRUARY 25, 2020

He'd also chaired the Independent Digital Strategy Group for eight years there. You can go into Google, like "HTC Vive blog Steve Bambury" or something, you'll probably find them. But I've been writing a series of blogs about my journey using and integrating the HTC Vive headsets at GESS. I do a lot with Apple technology.

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Education UAE Technology Virtual Reality 78

XR for Business Podcast

FEBRUARY 25, 2020

He'd also chaired the Independent Digital Strategy Group for eight years there. You can go into Google, like "HTC Vive blog Steve Bambury" or something, you'll probably find them. But I've been writing a series of blogs about my journey using and integrating the HTC Vive headsets at GESS. I do a lot with Apple technology.

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Education UAE Technology Virtual Reality 60

XR for Business Podcast

AUGUST 19, 2019

But we since branched out to cover other areas, like eSports, game streaming, and of course, augmented/virtual/mixed reality. If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. They inform businesses on their go-to-market strategies.

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Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

But we since branched out to cover other areas, like eSports, game streaming, and of course, augmented/virtual/mixed reality. If you look at someone like Apple, they aren’t about to put their logo on something like the current developer-focused headsets out there. They inform businesses on their go-to-market strategies.

Training 78

Training AR Data Augmented Reality 78

XR for Business Podcast

AUGUST 19, 2019

But we since branched out to cover other areas, like eSports, game streaming, and of course, augmented/virtual/mixed reality. If you look at someone like Apple, they aren't about to put their logo on something like the current developer-focused headsets out there. They inform businesses on their go-to-market strategies.

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Training AR Data Augmented Reality 60

UploadVR Between Realities podcast

JANUARY 9, 2017

2016 provided hints of where Facebook, HTC, Sony, Google, and more will take their headsets in the near future, but where does the industry’s best and brightest think we’ll end up this time next year? 1) I believe the virtual reality market will continue to have steady sales reaching over 2 million HMD’s between Sony, HTC and Oculus.

Industry 100

Industry AR Virtual Reality Hardware 100

The Ghost Howls

MARCH 10, 2024

A few years ago I was interviewing Alvin Wang Graylin , the HTC Executive (or “Mister President” as I like to call him), and we were talking about the book Our Next Reality he’s written together with Louis Rosenberg. privacy and manipulation risks for XR) and think about the strategies to prevent them.

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