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XR Advertising Case Study in Focus: Meta and MADE.com

XR Today - Augmented Reality tag

The company decided to try building an AR experience specifically for people using Apple iOS devices. The solution would be accessible only to Apple users, via ads on Facebook. These ads appeared in the Facebook News Feed only to people using Apple mobile devices. Powerful Experiences for a Social Audience.

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Strivr Achieves 2 Million Enterprise VR Training Sessions

XR Today - Virtual Reality

Strivr also noted that an increase in XR hardware options, such as those available via Apple, HTC VIVE, Meta, and others, is creating a “resurgence” of enterprise interest in immersive training – painting another optimistic forecast for workplace XR in what may be a momentous 2024 for the industry.

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City XR: Leveraging a Digital Layer of Opportunity

XR Today - Augmented Reality tag

The plans also include shared metaverse content that groups can enjoy together. Following the event, Meta and Apple announced a new MR headset which promotes AR/MR immersive content. Additionally, Psychic VR Lab showcased its City XR platform at AWE 2023. “Nobody has the same vision as us,” says Masahiro Yamaguchi.

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Open Haptics Ecosystem: unlock a tremendous value for the haptics market

ARVR

the XR Haptics working group I chair with Chris made incredible strides in only 6 months. See section 8 for a case study. Apple and Sony have brilliant scientists talking and working with open-minded product and designer teams. Here is a case study. And it works! We will help you out.

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KLM’s Chris Koomen teaches us how to use AR/VR in the civil aviation sector

The Ghost Howls

In 2018 we did a case study where people were invited to use virtual reality in a BYOD (Bring Your Own Device) fashion. We are working on a case study where we use GLUE to see how we can use VR to reduce trave:, the reason for this is that COVID-19 forced us to work from home but we have the need of being together.

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Immersive Learning: Expert Roundtable

XR Today - Virtual Reality

Many peer-reviewed studies at this point not only validate the technology but show that it works incredibly well, with some studies showing over a doubling in performance with VR training. What makes sense in one scenario, age group, industry, or environment may not be the best XR approach in another. And let me know.

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Enterprise Wearable & Immersive Tech 2018: Magic Leap, Exosuits and VR Training, Training, Training

EnterpriseWear

Going into 2019, the industry eagerly awaits HoloLens 2 and Glass Enterprise Edition 2, as rumors swirl around the possibility of AR glasses from Apple and/or Facebook in the near future. Interesting research: A number of reports and studies circulated in 2018.