Road to VR

NOVEMBER 27, 2023

Samsung has secured a trademark with the UK’s Intellectual Property Office for ‘Samsung Glasses’, which could mean we’re finally seeing some movement from the South Korean tech giant to release an XR headset. The post Samsung Files XR ‘Glasses’ Trademark in the UK appeared first on Road to VR.

Samsung 192

Samsung Apple Augmented Reality Google 192

VRScout

MARCH 1, 2023

It’s been rumored that Samsung is working on a smart ring that can be used in tandem with a pair of custom augmented reality (AR) glasses, and based on a recently uncovered trademark filing by Samsung registering the names “Galaxy Ring” and “Galaxy Glasses,” it appears as though the gossip could be true.

Samsung 297

Samsung AR Augmented Reality Wearables 297

The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

Samsung 312

Samsung Google Magic Leap Microsoft 312

The Ghost Howls

JANUARY 22, 2021

Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). Now it’s time to make some forecasts about its companion technology, that is augmented reality! This commercial video about Google Glasses led me to immersive realities.

Augmented Reality 474

Augmented Reality Magic Leap AR Apple 474

Next Reality AR

FEBRUARY 12, 2021

After the mobile augmented reality platforms of ARKit and ARCore moved Google's previously groundbreaking Project Tango (the AR platform that gave us the first smartphones with depth sensors) into obsolescence in 2018, we've seen a bit of a resurgence of what was then a niche component for flagship devices.

Google 370

Google AR Augmented Reality Samsung 370

VRScout

JANUARY 22, 2022

Company’s like Apple and Meta are leaving Samsung in the virtual dust. According to a new report by The Korea Herald , Samsung is steadily losing its position within the VR/AR space due to its unhealthy “obsession” with foldable smartphone technology. Samsung Galaxy Fold / Image Credit: Samsung.

Samsung 454

Samsung AR Apple California 454

Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Project Iris was said to ship as early as 2024.

Samsung 223

Samsung AR Google Apple 223

The Ghost Howls

MAY 14, 2023

Last week, Google delivered its most important event of the year, the Google I/O. Of course, AI has been the star of the show , with the public release of Google Bard and the announcement of a new language model, but there have been also interesting pieces of news about XR.

Google 432

Google Las Vegas San Jose Samsung 432

Road to VR

MARCH 12, 2024

Apple’s significant impact on the market tends to draw attention from companies that might not have otherwise entered a specific product category—aka “The Apple Effect.” So why Apple, and why now? And that’s in spite of its $3,500 price tag.

Magic Leap 227

Magic Leap Apple Microsoft Augmented Reality 227

VRScout

NOVEMBER 7, 2016

So far in 2016 we’ve seen Samsung’s Note 7 go from everyone’s favorite cell phone to everyone’s favorite explosive device , the release of Google’s brand new Pixel line with DayDream support and Apple start riots over the removal of the headphone jack from the iPhone 7.

Augmented Reality 312

Augmented Reality Google Technology AR 312

The Ghost Howls

JANUARY 23, 2020

After having written my predictions for virtual reality in 2020 , let’s see what will be the trends for this year in augmented reality. Let me be very honest: I’m not expecting that much from this year in augmented reality. This is a rumor surrounding Apple, for instance.

Augmented Reality 384

Augmented Reality Magic Leap AR Technology 384

The Ghost Howls

JANUARY 16, 2024

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

Sony 318

Sony Apple Hand tracking Google 318

The Ghost Howls

JULY 10, 2023

It’s been another interesting week in immersive realities, so let’s see what happened in our field in the past few days! Top news of the week (Image by Google) Samsung XR headset may have been delayed The new rumor in town is that Samsung has delayed its upcoming headset that it is building in partnership with Google and Qualcomm.

Samsung 205

Samsung Apple Las Vegas China 205

The Ghost Howls

JANUARY 2, 2019

Augmented Reality in 2018. You may hate or love Magic Leap, but the fact that it has released a product is for sure a great news for all the ecosystem : if after all those investments, that startup failed, it would have had a ripple effect on all the ecosystem, making investors lose trust in augmented reality. Magic Leap.

Augmented Reality 394

Augmented Reality Magic Leap Leap Motion AR 394

The Ghost Howls

FEBRUARY 26, 2024

The hype for the Apple Pro is starting to deflate and it is possible to see that from some cues: for instance, there are more critics of the headset and fewer articles are talking about it. So at the beginning of next year, we may have huge players like Apple, Google, and Meta battling for the high-end XR sector.

Apple 325

Apple Sony Augmented Reality Hand tracking 325

The Ghost Howls

NOVEMBER 13, 2023

According to the Korean outlet JoongAng (which we all read every day), Samsung headset is codenamed “Infinite” and will be announced at a Samsung Unpacked event happening in the second half of 2024. But this headset looks to me arriving a bit too late and already chasing the Vision Pro, so probably Apple will win the first round.

China 326

China Samsung Apple Ukraine 326

ARVR

SEPTEMBER 22, 2022

Due to these variables, the augmented reality market is set to reach a value of $502 billion by 2027, growing at a CAGR of 62.7%, according to Research and Markets. If you’re planning to become part of these percentages with your augmented reality project, you should know about all the nuances of AR app development.

Augmented Reality 147

Augmented Reality Technology How To AR 147

Next Reality AR

JULY 2, 2018

Voice-activated digital assistants from Amazon, Apple, and Google currently have the upper hand for home automation integrations, but a new augmented reality mobile app promises to give homeowners and renters visual control over their connected appliances.

Augmented Reality 189

Augmented Reality Controllers Construction Samsung 189

Road to VR

AUGUST 29, 2017

In an answer to Apple’s recently released ARKit , a developer tool used for making augmented reality apps and games that run on newer iPad and iPhones, Google today released a preview of a new Android-compatible software development kit (SDK) called ARCore. Nougat and above.

Google 240

Google Apple Augmented Reality AR 240

The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. This is huge because we know that Samsung is able to always deliver good hardware.

Samsung 284

Samsung Google Ukraine Sony 284

Hypergrid Business

FEBRUARY 6, 2023

Samsung, in partnership with Qualcomm and Google, has announced plans to develop a new extended reality product. XR is a term that encompasses virtual reality, augmented reality, and mixed reality technologies. And now, both Gear VR and Google’s platform are gone.

Samsung 109

Samsung Google Microsoft Spain 109

XR Today - Augmented Reality tag

APRIL 22, 2024

Apple’s annual Worldwide Developers Conference (WWDC) is coming. Apple will host a widely published in-person keynote showcase during the event, followed by three days of virtual content to bring budding developers the latest updates. Apple has not confirmed any Vision Pro-related WWDC news. Could WWDC 2024 be an XR Showcase?

Apple 93

Apple China Samsung Industry 93

XR Today - Augmented Reality tag

NOVEMBER 27, 2023

This month, Samsung continued its recent history of leaking details on an upcoming XR wearable when it filed for a “Samsung Glasses” trademark in the UK. Reports suggest that Samsung plans to unveil a new device at its Unpack event next year, with initial production quantities expected to be around 30,000 units.

Samsung 93

Samsung Government Wearables Augmented Reality 93

Road to VR

SEPTEMBER 12, 2017

Today at 10am PDT, Apple is releasing news about upcoming products like the new iPhone 8 and Watch, taking place at the company’s newly debuted Steve Jobs Theater. Among the announcements, many of which have supposedly already been leaked , is sure to be news surrounding the public release of apps built using Apple’s ARKit.

Augmented Reality 175

Augmented Reality Apple Google AR 175

The Ghost Howls

JANUARY 1, 2024

More info (UEVR official website) More info (The announcement of the launch on Twitter) More info (Gamertag commenting on UEVR’s ease of use) A look back at this year in augmented reality AR expert Tom Emrich has written one of his amazing roundup posts in which he summarized how his 23 predictions for 2023 turned out to be.

Unreal 339

Unreal Ukraine Samsung Google 339

The Ghost Howls

MARCH 1, 2024

A new cycle of XR The Apple Vision Pro launch has been a disruptive moment for our industry (Image by Apple) As I said in a popular post a few months ago , I think we have entered a new cycle for immersive realities. Huawei and Pico are rumored to be working on an Apple Vision Pro competitor).

Trends 407

Trends Apple Google Unity 407

The Ghost Howls

JUNE 19, 2023

We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening. We all joked about Samsung waiting for the Apple Vision Pro announcement to copy it, but according to some rumors, this is exactly what is happening.

Samsung 282

Samsung Survey Apple Ukraine 282

The Ghost Howls

MAY 23, 2023

Since there is the possibility that Apple announces its headset soon, all the companies are rushing to announce what they have in the pipeline before the big day. Most likely that will be the name of its operating system The headset should be launched at WWDC according to all the most relevant Apple analysts. It’s been a strange week.

Apple 298

Apple Magic Leap Machine Learning Samsung 298

Hypergrid Business

FEBRUARY 21, 2024

Maria Korolov at the Apple store in Holyoke, Massachusetts. This past weekend, I went to the local Apple store and got a demo of the new Apple Vision Pro headset — the one where you’ll spend a minimum of $3,500 and more likely $4,000 if you buy it. Is the Apple Vision Pro the reason to switch?

Apple 138

Apple Eye Tracking eBook Samsung 138

Upload VR

NOVEMBER 23, 2023

Samsung filed a trademark for 'Samsung Glasses' in the UK. It was filed by Samsung Electronics on August 21, and officially approved and registered on November 10. The XR Headset With Google? UploadVR independently confirmed that Samsung told developers it plans to launch in late 2024.

Samsung 81

Samsung Google AR Hardware 81

The Ghost Howls

JUNE 7, 2023

After having seen the teaser of the Quest 3 and especially the announcement of the Apple Vision Pro (about which you can read my opinion here ), I’m always more convinced that we have entered into a new phase of XR history. Google joined forces with Samsung (and Qualcomm) to release a new headset soon.

Apple 401

Apple Google Technology Virtual Reality 401

The Ghost Howls

AUGUST 14, 2023

Top news of the week (Image by VRTUOLUO) A leak shows a prototype of the Samsung XR headset We finally have a leak of the Samsung headset that makes us see something about it. The report talks about Samsung wanting to target the $1000–2000 range, which in my opinion risks being neither expensive nor affordable.

Samsung 264

Samsung Machine Learning Australia Eye Tracking 264

Road to VR

NOVEMBER 3, 2017

Android users with flagship-level phones could soon have access to a host of similar AR functions however thanks to Google’s ARCore , which was announced a few months after Apple’s ARKit. SEE ALSO 8 Cool AR Apps to Try Now That Apple iOS 11 is Here. Some of our articles feature Amazon affiliate links.

Augmented Reality 212

Augmented Reality Amazon Retail AR 212

The Ghost Howls

JULY 3, 2023

Top news of the week (Image by Google) Google killed its AR glasses Project Iris Do you remember the name Project Iris? Various reports indicated it as the internal codename in Google for a project meant to build augmented reality glasses. A big hug to all of you! Well, it seems that our hope has died.

Google 262

Google Gaming Unity Machine Learning 262

The Ghost Howls

NOVEMBER 27, 2023

More info (Sam Altman returns as CEO of OpenAI) More info (The Q* algorithm could be the reason why Altman was fired) News worth a mention Samsung trademarks “Samsung Glasses” Samsung has filed a trademark for “Samsung Glasses” in the UK. If you want to start using the Apple Polyspatial SDK, start from the links below!

Augmented Reality 331

Augmented Reality Apple Samsung Ukraine 331

XR Today - Augmented Reality tag

JULY 21, 2023

After months of tinkering and testing, Project Iris, Google’s latest AR innovation, appears to be another “Google Glass Failure.” For years, Google has been toying with the idea of becoming a real competitor in the extended reality market. Now yet another Google AR concept is being thrown to the scrap heap: Project Iris.

Google 68

Google Augmented Reality AR Wearables 68

Road to VR

FEBRUARY 23, 2018

Ahead of Mobile World Congress (MWC) next week, Google announced it’s bringing ARCore , it’s augmented reality SDK, out of preview and to a number of flagship smartphones in its 1.0 ” Here’s the 13 different models ARCore is supporting now: Google’s Pixel, Pixel XL, Pixel 2 and Pixel 2 XL.

Google 214

Google Samsung AR Augmented Reality 214