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What to Expect from the Immerse Global Summit 2023

XR Today - Mixed Reality tag

Keynote speakers and educational sessions offer insight into these solutions’ impact on various industries, from real estate to healthcare. Unity shared how digital twins were helping its customers unlock new levels of innovation. Meta shared its XR journey for the future and its vision of the impending metaverse.

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MetaVRse is the XR engine for enterprise

The Ghost Howls

With other game engines already available, both on standalone (Unity, UE4) and web (Sumerian), why did you feel the need to create a new one? Unity and Unreal are both incredible game engines and both require specialized training and/or teams to develop for. polygons with 4k textures real-time running on the web on a phone.

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The XR Week Peek (2022.11.14): Meta lays off 11,000 people, Apple works on some sort of “metaverse”, and more!

The Ghost Howls

These are two interesting articles I’ve found this week about the M-word: Tom Ffiske has written a very long and interesting analysis about land sales in the metaverse, analyzing both the speculations and the real potential value behind digital land. More info (Real estate in the metaverse) More info (Interview to Neal Stephenson).

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Digital Twins: XR Today Expert Roundtable

XR Today - Mixed Reality tag

Our digital twin, which maps 800 square miles of the Orlando region, helps site selectors and corporate CEOs see the breadth of developable land, available real estate, areas of interest for a variety of industries, infrastructure connectivity, and talent availability.

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Getting started with Augmented Reality (AR)

ARVR

It has the ability to create a cross platform code where users can create their projects in either JavaScript, Unity, Xamarin, and Cordova. Amazon Sumerian   — Amazon Sumerian enables users to create and run virtual reality (VR), augmented reality (AR), and 3D applications quickly without requiring any specialized programming expertise.

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Who Will Own the Metaverse?

AR Insider

AR is being applied in training and education, healthcare, heads-up wayfinding and navigation, tourism, retail, field service, real estate sales, design and architecture. In another scenario, we may see game engines dominant, like Unity or Unreal. Its wizarding successor grossed $12M in its first month.

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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games.

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