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What to Expect from the Immerse Global Summit 2023

XR Today - Mixed Reality tag

Keynote speakers and educational sessions offer insight into these solutions’ impact on various industries, from real estate to healthcare. Unity shared how digital twins were helping its customers unlock new levels of innovation. Meta shared its XR journey for the future and its vision of the impending metaverse.

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Who Will Own the Metaverse?

AR Insider

AR is being applied in training and education, healthcare, heads-up wayfinding and navigation, tourism, retail, field service, real estate sales, design and architecture. In another scenario, we may see game engines dominant, like Unity or Unreal. Some recent acquisitions include AltspaceVR (Microsoft), and Escher (Niantic).

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Getting started with Augmented Reality (AR)

ARVR

It enables users to interact with virtual objects in the real-world environment. Microsoft Hololens is a key player in the MR market. Augmented Reality Augmented reality (AR) is an immersive experience where the objects that resides in the real world are enhanced by computer-generated information (virtual objects).

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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

AR 382
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Assembling a Billion Polygons in Real-Time, with Epic Games' Marc Petit

XR for Business Podcast

It's also true for apartments in the real estate space. So you can see that you can apply real time 3D, and this is kind of a high visualization tool every way through the lifecycle of the product. And some of them are built on Unity, others are built on Unreal. And there's over 100 tools that allow you to collaborate.

Gaming 78
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Assembling a Billion Polygons in Real-Time, with Epic Games' Marc Petit

XR for Business Podcast

It's also true for apartments in the real estate space. So you can see that you can apply real time 3D, and this is kind of a high visualization tool every way through the lifecycle of the product. And some of them are built on Unity, others are built on Unreal. And there's over 100 tools that allow you to collaborate.

Gaming 78
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Assembling a Billion Polygons in Real-Time, with Epic Game’s Marc Petit

XR for Business Podcast

It's also true for apartments in the real estate space. So you can see that you can apply real time 3D, and this is kind of a high visualization tool every way through the lifecycle of the product. And some of them are built on Unity, others are built on Unreal. And there's over 100 tools that allow you to collaborate.

Unreal 60