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Who Will Own the Metaverse?

AR Insider

It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. In another scenario, we may see game engines dominant, like Unity or Unreal. Find out more details, dynamics and submission guidelines here. .

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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. The Evolution of Brand Activations.

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. I’ll mention a bunch more: Apple, Google, Amazon, Facebook, Qualcomm, Intel, Unity — you’re looking at these massive companies now, and they’re all betting big on VR and AR. Alan: Yeah?

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. I’ll mention a bunch more: Apple, Google, Amazon, Facebook, Qualcomm, Intel, Unity — you’re looking at these massive companies now, and they’re all betting big on VR and AR. Alan: Yeah?

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The YouTube of 3D Models, with Sketchfab CEO Alban Denoyel

XR for Business Podcast

How are architects or architectural real estate, how are they using this? So we talked about real estate. You’ve got running shoes to TVs, you’ve got real estate, you’re got buildings, you’ve got flowers. What are some of the specific business use cases? Alan: Yeah.

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The YouTube of 3D Models, with Sketchfab CEO Alban Denoyel

XR for Business Podcast

How are architects or architectural real estate, how are they using this? So we talked about real estate. You've got running shoes to TVs, you've got real estate, you're got buildings, you've got flowers. Alan: Today, Magic Leap just released a press release. Alan: Yeah. Alban: Yep.

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The YouTube of 3D Models, with Sketchfab CEO Alban Denoyel

XR for Business Podcast

How are architects or architectural real estate, how are they using this? So we talked about real estate. You’ve got running shoes to TVs, you’ve got real estate, you’re got buildings, you’ve got flowers. What are some of the specific business use cases? Alan: Yeah.