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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. Although, this is quickly changing.

AR 58
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Nreal to Rebrand as Xreal

XR Today - Augmented Reality tag

Furthermore, Amazon Germany listings display an “Xreal Air Adapter”, which could be a successor to Nreal’s Apple Adapter, which the firm released last year, selling out in 24 hours ! Nreal’s Federal Communications Commission patent request appears to be a successor to the Nreal Streaming Box.

Unreal 93
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The XR Week Peek (2023.10.11): Meta Quest 3 ships now, a cheaper model may come in 2024… and more!

The Ghost Howls

Sony’s entertainment assets have huge potential in the metaverse area.” More info Epic layoffs people and changes the price of Unreal Engine After the drama that surrounded Unity a few weeks ago because of its pricing change, it seems that Epic is not having its most epic (pun intended) moment ever, either. Wait, what???

Apple 363
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The XR Week Peek (2020.07.13): Sony invests in Epic, Rockstar is working on an AAA VR game, and more!

The Ghost Howls

And all of this comes in a period when other partnerships between tech giants are happening: remember that some weeks ago, Microsoft closed its streaming service Mixer and allied with Facebook Gaming to fight the quasi-monopoly of (Amazon-owned) Twitch. Unreal Engine can now use your iPhone to record facial animations.

Sony 413
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Xreal Supports Apple MacBooks: Shape of XR Competition to Come

XR Today - Augmented Reality tag

Xreal has a storied history of developing immersive media solutions, with the firm’s Air and Light products being commonly touted as entertainment solutions. The firm has also produced tools for enjoying immersive entertainment on the go in collaboration with Nio.

Apple 80
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The XR Week Peek (2023.09.25): Pico 5 to come in three models, Quest 3 is launching, and more!

The Ghost Howls

Yes, it is less than the 5% of Unreal, but until yesterday we only paid per seat, not both per seat and per revenue sharing. Some developers I know are already switching to Godot or Unreal because they say that Unity can’t be trusted anymore. of our revenues with Unity. And this 2.5%

Unity 344
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Game On! The Top 10 Video Game Trends In 2024

Bernard Marr

While virtual and augmented reality (VR/AR) applications are just beginning to be used in industry, gamers have been using headsets to enter fully immersive worlds for years. Amazon and Netflix also entered the market, with Netflix taking a different approach by offering downloadable game content on users' devices.

Trends 52