2015 Google Microsoft Strategy 
Tech Trends VR
MAY 21, 2018
Google harnesses the power of photos and street view to deliver simplified VR development for teachers and students. At its annual I/O Developer Conference in Mountain View, California Google announced the launch of Tour Creator , a new tool that easily allows anyone to create interactive content in Virtual Reality.
Tech Trends VR
FEBRUARY 24, 2019
We talk to the first developers to join Microsoft’s HoloLens partner program about what the future of Mixed Reality looks like. Object Theory are pretty much the oldest Mixed Reality company around, having launched in June 2015, before the HoloLens had even started shipping.
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Road to VR
MARCH 12, 2020
billion since its initial Series A financing in 2014, garnering cash from the likes of Google, Alibaba, Qualcomm, and Andreessen Horowitz over the years. And it probably won’t until it can at least replicate the success of Microsoft’s purely enterprise-focused HoloLens headsets.
Road to VR
APRIL 12, 2018
spec include Firefox Release 55, Oculus Browser, Samsung Internet, & Microsoft Edge. But Google Chrome and the WebVR developer community has been waiting for the official launch of what was being referred to as the WebVR 2.0 106: Josh Carpenter at GDC 2015. 112: Brandon Jones at GDC 2015. Support Voices of VR.
VRScout
JUNE 10, 2016
This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. In 2015, Snapchat acquired Looksery for $150M. Did Seebright just release the augmented reality equivalent of Google Cardboard?
Road to VR
DECEMBER 10, 2019
Even at the low side of 100,000 units, that’s in the neighborhood of how many Oculus Rift DK2s were shipped globally , which at the time of launch in 2015 cost nearly one-sixth of the price of ML One. Abovitz reportedly later reduced that number to 100,000 units. Image courtesy AT&T, Magic Leap.
Road to VR
SEPTEMBER 8, 2016
As an electronics company, Apple’s general strategy seems to be to wait until a market is well established before joining it, then attempt to create an Apple-idealized product for that market. Apple is infamous for its patent strategy and you shouldn’t be surprised to find that they’re well into it in the AR/VR space.
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