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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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Apple's First Vision Pro Ad Tells The World To 'Get Ready' To Put On A Headset

Upload VR

Apple released a teaser ad for Vision Pro cleverly telling viewers to "get ready" to put on a headset. It ends, of course, with a model putting on Apple Vision Pro, revealing the visionOS home screen in passthrough. 0:00 / 0:30 1× The original iPhone "Hello" ad. UploadVR David Heaney

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Tech Giants Prime AR’s Headworn Era

AR Insider

The tech industry is looking to replace the smartphone — and everybody is waiting to see what Apple comes up with. I n 2007, Apple unveiled the iPhone. Apple didn’t invent the smartphone — companies like Palm and Blackberry had been selling them for years. But Apple’s not the only company working on these products.

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Can AR Make Us Smarter?

AR Insider

This could extend from Google’s work to index knowledge, but amplify that work with even easier access. By indexing knowledge, [Google] eliminated the need to occupy cognitive space with rote facts,” said Boland. No one was thinking of Uber and Snapchat when the iPhone launched to a desktop-minded world in 2007.

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Can AR Transform Indoor Navigation?

ARVR

Google has begun to innovate in this area as a new feature of its Live View AR navigation. When Apple launched ARkit in 2007, several concept videos emerged on YouTube showing AR’s potential to guide customers through airports and shopping malls. One of AR’s anticipated use cases is indoor wayfinding.

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Apple Mum on AR/VR for iPhone 7, but Here’s How We Know They’re Still Working on It

Road to VR

Yesterday Apple held a keynote presentation to update the world on their latest products. It’s too early for Apple to jump into the AR/VR game. That much was made clear on stage at the company’s latest keynote where they revealed the iPhone 7 and the Apple Watch Series 2. Acquisitions.

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What Does Tech History Tell Us About AR’s Future?

AR Insider

We often forget that when the iPhone came out in 2007, high penetration levels didn’t happen until about three years later. Boland and McDowall run through each of these players — Apple, Google, Facebook, Amazon and Microsoft — to compare and contrast their AR ambitions. Collectively, where does this all point?

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