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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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The XR Week Peek (2021.05.11): Pico Neo 3 launched, HTC may announce Focus 3 and Pro 2, and more!

The Ghost Howls

Image by HTC Vive). HTC new products may be the Vive Pro 2 and the Vive Focus 3. According to a leak discovered by Protocol, HTC may launch two headsets tomorrow at Vivecon: The Vive Pro 2, a premium PC VR headset, priced at €842 ($1,012) The Vive Focus 3 Business Edition, a business-oriented standalone, for €1,474 ($1,771).

HTC 393
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Community Download: Are Oculus and HTC The Apple and Microsoft of VR?

UploadVR Between Realities podcast

For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. HTC/Microsoft . For every Facebook there is a Twitter.

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The Next Frontier of XR Hardware

ARPost

That’s the direction we’re going in right now and companies are laying their cards on the table in a bid to be the dominant force driving us forward through their own varying strategies. HTC HTC is about to release its offering in the form of the VIVE XR Elite with a release date of February 25 and an entry-level price of $1,099.

Hardware 362
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The XR Week Peek (2020.08.17): Facebook Horizon avatars revealed, Mozilla dismantles its XR team, and more!

The Ghost Howls

The HTC Cosmos Play will be an enterprise headset. HTC has confirmed this week to Upload VR that the upcoming Cosmos Play will be an enterprise headset devoted to museums and educational institutions. Now HTC has changed its mind, and the Play has become an enterprise headset. Is The Sony XRperia coming?

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Facebook’s ‘meta-existential’ pivot for survival

TechCrunch VR

The most valuable companies in the world own the metal on which their software applications run: Apple and Microsoft have had their fingers in the hardware pie for years, and even Google was able to build a robust OS business with Android. Could this really be the time for VR? The “metaverse” already exists in Fortnite and Roblox.

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Top XR Vendors Majoring in Art and Entertainment in 2022

XR Today - Augmented Reality tag

Meta’s Oculus team have already partnered with leading companies like Sony Music to give fans an immersive way to explore music videos and unique content. Although Microsoft hasn’t shown much of an investment in the entertainment and arts sector as of yet, it has a lot of potential to offer with the HoloLens ecosystem.