How Location-Based VR Is Finally Breaking Out Of Its Box
VRScout
MARCH 29, 2020
In homage to the 90s laser tag centres, a number of go-there-to-do-it retail-style VR experiences have cropped up both inside and beyond the manicured walkways of shopping malls, inviting guests to participate in IP-driven haptic “immersathons” that function as pay-to-play extensions of movie marketing cycles.
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