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BSC 2023: Sony Exec on Virtual Production Tools

XR Today - Mixed Reality tag

Virtual production tools are an emerging discussion point for many audio/visual capture teams. With virtual production tools, the providers prove that XR technology has different use cases and applications outside of headset and smartphone-based solutions. What is Virtual Production?

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VLGE opens SDK for its no-code virtual world builder aimed at fashion, beauty and art industries

TechCrunch VR

” Indeed, Immersed, for instance, recently launched its first headset, the Visor XR, and it’s winning plaudits so far. Amid this renewed interest is VLGE , a France-based startup that has banked $4 million in funding from the likes of Venrex VC and L’Oréal. VLGE isn’t the only one banking on an SDK strategy.

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MID?M+ Cannes Event to Rally Music Industry with XR, Web3

XR Today - Mixed Reality tag

MIDƐM+ is set to return to Cannes, France to kick off the start of 2024. Taking place from 24 to 27 January, the second instalment of the festival will host several key immersive events linked to the music industry. It has also selected 50 finalists to compete for the main prize of MIDƐM+ 2024.

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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

Historically, the way in which brands and marketing teams connect with audiences relies heavily on emerging technology, from the Internet to immersive solutions. Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram.

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The XR Week Peek (2023.03.13): AltspaceVR shuts down, and much more!

The Ghost Howls

Altspace was pretty unique because it offered amazing tools to create groups and communities, so people being part of it had many connections inside the platform. More info Meta Immersive Web Emulator is an interesting tool for WebXR WebXR developers can now use the Immersive Web Emulator offered by Meta to test and debug WebXR experiences.

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Karate Combat Secures $18 Million for XR-Enhanced Broadcasting

XR Today - Mixed Reality tag

Karate Combat is leveraging its Web3 tools and ethos to shift how fans engage with their favourite sports by building direct relationships, aligning incentives, and enabling influence over every aspect of the league. Moreover, virtual production tools are gaining ground as a new tool for broader media production staff.

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The 2019 VR Awards Winners Recognized for Outstanding VR Tech

ARPost

VR Game of the Year went to A Fisherman’s Tale by Innerspace and ARTE France. Created by Fable and Oculus and powered by Unreal Engine, the film has been to Tribeca, the Chicago Film Festival and the Emmys. Emblematic is involved in using MR, AR, and VR tech to create immersive experiences for education and entertainment.