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How and Why Brand Engagement Is Driving XR Development

ARPost

8th Wall also recently worked with Powster to create an AR experience for the horror film “Candyman” that was launched by a user speaking a phrase from the film into their phone. When we talked to MVP last year, the company had just worked on the AR layer of a mural in Nashville Tennessee. 8th Wall.

Retail 392
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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

He has become a household name across sports, advertising, film, sports analysis, and music across his 31-year career in professional sports. Companies such as Google, Digital Entertainment Ventures (DEC), Universal Music, the Country Music Association (CMA), and many others have backed the immersive firm.

AR 73
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Can the Industrial Metaverse, XR Build Future Smart Cities?

XR Today - Mixed Reality tag

After the conclusion of the Creativity Conference , many experts from across the immersive technology landscape have continued to share their insights on the future of the industrial metaverse. XR Today: What can you tell us about the role of immersive technologies in the development of the BIM industry?

Industry 125
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The 22 best tech podcasts (that aren't 'Reply All')

Mashable VR

Tiffany Dover was just a regular nurse from Tennessee back in December 2020, when she became one of the first healthcare workers to receive the new COVID-19 vaccines on live TV. But they're dorks you definitely want to hang out with. Future of Storytelling. UPDATE: May. 24, 2022, 10:44 a.m.

Industry 116
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The Curious Relationship Between DVDs and VR

VR Playhouse

If this fact isn’t enough to convince you of the terrifying speed at which ideas and technology move, here’s another: A hundred years ago, the first supermarket was opened in Memphis, Tennessee. The post The Curious Relationship Between DVDs and VR appeared first on VR Playhouse Immersive Content for VR and AR.