Road to VR

AUGUST 22, 2016

At the company’s annual I/O conference, Google announced the Daydream VR platform and mobile headset that will be coming to the latest Android phones later this year. Here’s the presentation from Google I/O on Designing for Daydream: Support Voices of VR. LISTEN TO THE VOICES OF VR PODCAST. Subscribe on iTunes.

Google 100

Google Survey Conference Unity 100

UploadVR Between Realities podcast

MARCH 5, 2017

Unity Technologies and Epic Games are in a grudge match for the hearts and minds of game developers. I interviewed both John Riccitiello, CEO of San Francisco-based Unity, and Tim Sweeney, CEO of Raleigh, N.C.-based The Unity-based games reached a billion new devices since GDC 2016. Ditto with Google and ditto with Microsoft.”.

Unreal 100

Unreal Unity San Francisco South Korea 100

AR Insider

MAY 27, 2021

I’ve been writing about it for over a year, and working on related products at Unity for much longer. Expert panelists survey the state of AR advertising at Brand Innovators. A great example of this kind of content is a Miller Lite AR ad campaign a few years back. Four Myths About AR Advertising. by Tony Parisi. Here’s why.

AR 412

AR Unity Retail Entertainment 412

AR Insider

JULY 9, 2021

Specifically, LoopMe’s Christina Park cites her company’s survey data that show that almost 20 percent of consumers are more likely to pay attention to interactive ads, and 40% find AR try-ons useful. Game engines such as Unity have driven these prices down in terms of 3D creation and application.

AR 367

AR Case Study Retail Study 367

AR Insider

MARCH 20, 2020

Another example is Adobe Aero which brings AR to where its target market — creative professionals — already live. Visual search a la Google Lens will be opportune as it inherits the high-intent dynamics that make search a valuable ad medium. Apple’s Quick Look is evolving in the same direction.

Trends 195

Trends AR Apple Tips 195

The Ghost Howls

MARCH 26, 2018

I think that, after a year, its specifications don’t sound exceptional anymore and maybe it is better that LG jumps directly to a second generation or that enters the standalone market (as it seems, since there are some rumors about a new revolutionary headset screen developed by Google and LG). Google AR apps.

AR 164

AR Magic Leap Oculus Virtual Reality 164

Hypergrid Business

APRIL 5, 2023

Virtual reality hasn’t caught on with American teens, according to a new survey from Piper Sandler released on Tuesday. In mid March , Google announced the end of Google Glass Enterprise. I watched the Game Developers Conference presentations from Nvidia , Unreal Engine , and Unity. (Image by Maria Korolov via Midjourney.)

Unreal 102

Unreal Unity Virtual Reality Survey 102