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Magic Leap’s John Gaeta talks about the future of cinema, storytelling and mixed reality

The Ghost Howls

He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. We went to Europe and found some amazing locations for the movie. And what you are doing at Magic Leap to create these experiences for people? (

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The XR Week Peek (2021.04.19): Quest 2 adds Air Link and Resident Evil 4, Pico and HTC are ready to launch, and more!

The Ghost Howls

On the client side, the system will become compatible with iOS devices, and a Magic Leap client has also been developed. NVIDIA DLSS (Deep Learning Super Sampling) will be natively supported for HDRP in Unity 2021.2. CloudXR SDK, NVIDIA’s service to offer cloud rendering, will update to v2.1.

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The XR Week Peek (2020.02.17): Half-Life Alyx will launch on March, 23rd, MWC has been canceled and much more!

The Ghost Howls

Augmented Reality is being a great tool for e-commerce: AR tools have increased the user’s likelihood of purchase by 11 times; Build.com found that the return rate after selecting items in AR has decreased by 22%. Magic Leap plans dev days and dev programs. More info (Use Google Translate).

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All the most important AR and VR news from the GDC 2018

The Ghost Howls

If this may interest to you, here you are the link for the form to be filled (note: I’ve provided you the link for Europe… if you’re from UK, just substitute “eu” with “uk” in the address; if you are from US, use “us”, etc…). Magic Leap releases its SDK. now on sale.

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The XR Week Peek (2022.09.26): Pico 4 announced, RTX40 cards revealed, and more!

The Ghost Howls

Pico 4 is going to launch initially only in selected countries in Europe and Asia , so Meta can keep its leadership in the US, but the situation may change fast, so it’s better for Meta to tease a Quest 3 pretty soon. It has just announced that it will release a new tool to create virtual worlds for the platform based on Unity.

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My predictions for augmented reality in 2021

The Ghost Howls

All social companies are now competing on who can offer the best tools to create them: the one having the lead is currently Snapchat (that has been the first startup believing in augmentations), which has already implemented full-body filters, and location-based filters, where you can augment certain landmarks of various cities.

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Celebrating the 2023 Auggie Awards and XR Prize Challenge

ARPost

Zappar was also up for Auggie Awards in the categories of Best Creator & Authoring Tool, Best Developer Tool, Best Headworn Device, Best in Location-Based Entertainment, and Best Societal Impact. She also presented the winner with a 15.6in Sony Spatial Reality Display. We’re just so happy.

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