article thumbnail

Post-Pandemic, Augmented Reality Serves Entertainment With Its Re-Emergence

ARPost

In 2014, Google Glass launched–to much fanfare, and nascent jokes online–quickly followed by the original Microsoft HoloLens. But the technology didn’t crack the mainstream in entertainment the way many tech observers had predicted. Onboarding in those capacities lagged behind. With Isolation Came Innovation.

article thumbnail

Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

Companies such as Google, Digital Entertainment Ventures (DEC), Universal Music, the Country Music Association (CMA), and many others have backed the immersive firm. FlyteVu is a major entertainment marketing firm that has managed and launched Shaq’s Fun House along with event partner Medium Rare Live.

AR 75
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Metaverse and Organizations

ARVR

We can only expect that after apple releases their glasses at the end of 2023, according to MacRumors Apple Glasses: Everything We Know So Far And the second model of glasses in 2024/5, as we know, will cause the markets to start “coping “ them, and we can’t forget about the return of google glasses 2. million unique users.

article thumbnail

Arcturus Announces Microsoft MRCS Partnership at SIGGRAPH 2023

XR Today - Mixed Reality tag

It will do so to develop next-generation tools across its HoloSuite solution and other capture-agnostic platforms to produce and export content from all providers. Professionals and storytellers from across the volumetric video industry, including Pixar, Dreamworks, Autodesk, Google, Netflix, and YouTube, founded the company in 2016.

article thumbnail

VRLA 2018 Returns; Keynote Lineup Announced

VRScout

Perfectly located at the intersection of tech and entertainment, there’s no better place like LA, which has rapidly become the center of the VR content industry. Part industry event and part immersive tech festival, VRLA is a place where seasoned veterans can catch up on their latest updates while newcomers experience VR for the first time.

article thumbnail

‘Alien: Covenant in Utero’ Comes To Oculus Rift

VRScout

Additionally, the motion capture work for the piece was done at the Technicolor Experience Center (TEC) right here in Los Angeles. On May 10th, when Alien: Covenant releases in theaters, the free VR experience is also expected to be distributed to Google Daydream View, HTC Vive and PlayStation VR.

Oculus 235
article thumbnail

VRLA’s John Root on AR, Privacy, & eSports in VR

Road to VR

Saturday sessions feature industry experts from companies including Facebook, Glitched, VIVEPORT, The Third Floor, Vulcan, Kilograph, Framestore, VIBEHub, Walt Disney Animation, TheWaveVR, Chaos Group, Light Sail VR, Sunnyboy Entertainment, OTOY and more.