Mon.Sep 09, 2019

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Burger King Trolls McDonald’s With ‘IT Chapter 2’ Promotional AR Challenge

VRScout

Fans can scan an AR ad for a major discount, if they’re fast enough. In 2017, Burger King launched a tongue-in-cheek ad campaign ‘attacking’ rival fast-food chain McDonald’s. Partnering with German agency Grabarz & Partners, BK took advantage of the hype surrounding the release of 2017’s It remake to poke fun at McDonald’s by comparing the chain’s infamous clown mascot to the films terrifying antagonist, Pennywise. .

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3 Ways Non-Profits Are Exploring Augmented Reality

ARPost

Many of those who aren’t familiar with augmented reality are convinced that the technology is only a fad. But the truth is: the applications of AR extend way beyond the world of gaming. As a matter of fact, AR can potentially disrupt nearly every industry and transform them for the better. See Also: How Augmented Reality Is Transforming the Restaurant Industry.

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Nintendo Files Patent For New Labo VR Headset

VRScout

Let’s Go Digital discovers patent for more permanent version of Labo VR Goggles. A patent filed to the Japan Patent Office August 22nd suggests that Nintendo has been exploring the concept of new rendition to their Labo VR Goggles, one that would replace the current model’s cardboard material with a plastic body. Discovered first by Let’s Go Digital , the patent—entitled ‘3D image display system and 3D image display device,’ features concept art of a head-mounted display similar to t

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Data Point of the Week: Half a Million Snapchats Lenses

AR Insider

Data Point of the Week is AR Insider’s dive into the latest spatial computing figures. It includes data points, along with narrative insights and takeaways. For an indexed collection of data and reports, subscribe to ARtillery Pro. Snap continues to lead the way in consumer AR as it double’s down on its camera-forward mission. Its latest move is to beef up developer tools with the launch of Lens Studio 2.1.

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The Future of eLearning in 2022: A Sensitive Eye for Authentic Translation and Localization

Speaker: Chris Paxton McMillin, President of D3 Training Solutions

To avoid awkward and sometimes disastrous learning content, instructional designers must use authentic translation in the right context to get optimal results. For example, even a simple phrase like “got milk” translates to “are you lactating” in Mexico. Can you imagine what a straight translation might do to your course? With over 317 million people in the US and over 6.7 billion potential customers in the world, personalizing training seems logical.

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Getting 110% Out of Training in 360° Video, with VR Vision Inc’s Lorne Fade

XR for Business Podcast

The top of a wind turbine a hundred stories up from the ground is not the best place to be making mistakes, but making mistakes and learning from them is the whole point of on-the-job training. That’s why VR Vision Inc helps companies produce XR training modules, so trainees can make mistakes in a safe, controlled environment. COO Lorne Fade drops by to talk about it.

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Getting 110% Out of Training in 360° Video, with VR Vision Inc’s Lorne Fade

XR for Business Podcast

The top of a wind turbine a hundred stories up from the ground is not the best place to be making mistakes, but making mistakes and learning from them is the whole point of on-the-job training. That’s why VR Vision Inc helps companies produce XR training modules, so trainees can make mistakes in a safe, controlled environment. COO Lorne Fade drops by to talk about it.

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New Patent Filing Reportedly Indicates new Nintendo Switch VR Headset

Peter Graham

After much anticipation, Nintendo finally entered the virtual reality (VR) market earlier this year with the Labo VR Kit for Switch. While fun and enjoyable for kids, when it came to proper VR gaming the kit well way short of expectations in comparison to all the other VR tech on the market. Now its seems Nintendo isn’t stopping there with a recent patent filing seemingly indicating plans for a most robust plastic version for the portable console.

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Getting 110% Out of Training in 360° Video, with VR Vision Inc’s Lorne Fade

XR for Business Podcast

The top of a wind turbine a hundred stories up from the ground is not the best place to be making mistakes, but making mistakes and learning from them is the whole point of on-the-job training. That’s why VR Vision Inc helps companies produce XR training modules, so trainees can make mistakes in a safe, controlled environment. COO Lorne Fade drops by to talk about it.

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VR Films ‘The Line’ & ‘The Key’ win big at Venice Film Festival 2019

Peter Graham

The prestigious Venice International Film Festival concluded this weekend having showcased some of the best immersive experiences from around the world as part of the virtual reality (VR) programme. Featuring 26 projects, there were three competition categories with The Key, The Line and Daughters of Chibok taking away awards. The Key. Awarded the Grand Jury Prize for Best VR immersive Work was The Key, directed Celine Tricart and produced by Gloria Bradbury and Celine Tricart of Lucid Drea

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How to Train Employees 65% Faster With Virtual Reality

With a rapidly changing economy, Avangrid Renewables looked to virtual reality to develop a standardized form of immersive training in order to onboard and upskill technicians faster than ever before.

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Getting 110% Out of Training in 360° Video, with VR Vision Inc's Lorne Fade

XR for Business Podcast

The top of a wind turbine a hundred stories up from the ground is not the best place to be making mistakes, but making mistakes and learning from them is the whole point of on-the-job training. That's why VR Vision Inc helps companies produce XR training modules, so trainees can make mistakes in a safe, controlled environment. COO Lorne Fade drops by to talk about it.

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The Witching Tower VR Receives September Release Date for PlayStation VR

Peter Graham

Having teased a month ago that The Witching Tower VR would be coming to PlayStation VR this Autumn, developer Daily Magic Productions has finally confirmed an exact launch date, which takes place next week. . Originally released for Oculus Rift and HTC Vive last year, The Witching Tower VR is a dungeon crawler of sorts, where players find themselves trapped at the top of a tower by the evil Queen of the Undead.

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The Ghost Howls’s VR Week Peek (2019.09.09): Vive Cosmos probably on sale at €799, Kura reveals 150° FOV AR glasses, Oculus “Cablegate” and much more!

The Ghost Howls

It’s time for some amazing VR news, isn’t it? Top news of the week. (Image by Ars Technica). The HTC Vive Cosmos may release soon for €799. Popular VR Youtuber Sebastian Ang has spotted two online stores (one from the Netherlands and the other from Germany) already listing the Vive Cosmos for €799. One of these pages indicates a shipping date of October, 4th.

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Gamescom 2019 Interview: Unraveling Corsair’s Curse With Vertigo Games

Peter Graham

When was the last time you went to a virtual reality (VR) arcade? Or have you ever been to one? If the answers are a long time ago or never then now’s the time, as location-based entertainment (LBE) has rapidly improved alongside its home consumer cousin. Vertigo Games is one VR developer keenly focused on both markets, and recently demoed Innerspace VR’s Corsair’s Curse at Gamescom 2019.

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Are You Still Watching? How to Create Engaging Presentations for Virtual Learning

Speaker: Richard Goring, Director at BrightCarbon

Remote meetings are here to stay - and many are BORING. If you are trying to engage your learners (or any audience), compelling content is critical. But trying to create stimulating content with the same tools you’ve always had is hard, right? Thankfully, wrong! Terrific tools in PowerPoint along with visual assets help you create the kind of dynamic content you need to capture your remote audience’s attention, with functions that allow for interactive sequences and navigation.

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Battlewake’s European PlayStation VR Launch Delayed

Peter Graham

Tomorrow is the launch of Survios’ combat title on the high seas, Battlewake, coming to Oculus Rift/Rift S, HTC Vive and PlayStation VR. It’s a big worldwide, multi headset, multi sales platform release, marking the studio’s first videogame launch of 2019. Trouble has arisen when it comes to the European PlayStation VR version, however, with the date now delayed.

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