Burger King Trolls McDonald’s With ‘IT Chapter 2’ Promotional AR Challenge
VRScout
SEPTEMBER 9, 2019
Fans can scan an AR ad for a major discount, if they’re fast enough. In 2017, Burger King launched a tongue-in-cheek ad campaign ‘attacking’ rival fast-food chain McDonald’s. Partnering with German agency Grabarz & Partners, BK took advantage of the hype surrounding the release of 2017’s It remake to poke fun at McDonald’s by comparing the chain’s infamous clown mascot to the films terrifying antagonist, Pennywise. .
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