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Time for Enterprise to Enter the Magicverse, with Magic Leap's Brian Kane

XR for Business Podcast

Until recently, Brian Kane has been highlighting more experiential demos - like one that puts a porthole to the ocean in your living room - to highlight the power of the Magic Leap, and of spatial computing in general. Magic Leap is one of these Magic Leap devices, you put it on, and your whole world is spatial computing.

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Magic Leap’s John Gaeta talks about the future of cinema, storytelling and mixed reality

The Ghost Howls

He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. People knew it was not possible to do that: the film resonated because only in a simulation, only in virtual reality you can cheat time and space. Magic Leap glasses.

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7 Insightful XR Education Case Studies to Read in 2022

XR Today - Mixed Reality tag

With the Oculus Quest headset, Aptiv has been able to reduce in-person training times significantly, with most courses now only taking between 4 hours and 2 days. Magic Leap and the University of Washington. HTV VIVE, Unreal, and Nowa Era. Chemistry is an important tool in discovering and understand how the world works.

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All the most important AR and VR news from the GDC 2018

The Ghost Howls

And once you decide to sell a premium product, of course, the price becomes super-high and unaffordable for all normal people. Of course, indies won’t be super-happy of this decision, but unluckily this is how business works. Magic Leap releases its SDK. — Benjamin Lang (@benz145) March 23, 2018.

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The XR Week Peek (2024.05.07): Apple Vision Pro is used by Fortune 100 companies, its cheaper version may come in 2025, and more!

The Ghost Howls

But this should surprise no one: all the previous expensive AR/MR headsets that have been initially targeted at consumers, like Magic Leap or HoloLens, ended up being used mostly in enterprise sectors. So the fact that Apple is targeting the B2B market makes absolutely sense because $3500 is a price that is too high for average people.

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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

Dan: In my past, I used to work with simulators — big aircraft simulators, etc. But obviously these people couldn’t afford a $50-million simulator. So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them?

AR 78
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The IKEA of AR: Making Content Effortlessly, with EON Reality’s Dan Lejerskar

XR for Business Podcast

Dan: In my past, I used to work with simulators — big aircraft simulators, etc. But obviously these people couldn’t afford a $50-million simulator. So you don’t know anything about coding, Unity, Unreal. Alan: So how do you then get people to learn how to do Unreal and Unity without teaching them?

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