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Amazon Targets Google, Meta Ad Spending with AR Shopping Update

XR Today - Augmented Reality tag

Amazon has recently introduced several new features for shoppers to find products from their mobile devices using augmented reality (AR) shopping technologies. The new mobile experience uses augmented reality to place the products you’re searching for on a tabletop surface in your home.

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The Best University Courses To Learn Metaverse Skills

Bernard Marr

But beyond it being a term for the digital, persistent, and highly immersive virtual worlds we will become used to, what it actually is – or will be – is up for debate! The metaverse concept emerged from the world of computer and video gaming, which has been creating vast, interactive, multi-user environments for decades.

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Gibby Presents: Road Testing the Latest Location-based VR Experiences

Road to VR

Exactly six years later a premium location in downtown Seattle has just become Sandbox VR’s 40th location worldwide—they are present across the US, Europe and Asia—and they are the fastest growing company in the sector. But it very nearly didn’t happen. Then there’s the emerging trend of projection mapping with motion tracking.

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The XR Week Peek (2022.05.30): Niantic launches VPS, Pico launches Neo 3 Link, and much more!

The Ghost Howls

Niantic has finally launched its VPS (Visual Positioning System), a solution that will allow developers to create AR applications that are persistent and shared in various locations in the world with centimeter accuracy. VPS is a technology that implements the AR Cloud and creates a bridge between the real and the virtual world.

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Top Investors Discuss VR and AR Strategies and Opportunites at IMMERSE 2016

Road to VR

Business leaders gathered at this year’s Seattle based IMMERSE Summit ( previously Sea VR ) to explore how VR/ AR and Mixed Reality is transforming manufacturing, design, education, health and medicine and much more. SEE ALSO Madrona Venture Group on Why Seattle is a Hotbed for VR and AR. Do you expect one to be bigger?

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The XR Week Peek (2020.03.09): New Half-Life: Alyx videos and details, coronavirus makes events go virtual and much more!

The Ghost Howls

And now also companies are affected directly : after a worker has been found positive to the virus in the Seattle venue, now a group of Facebook employees has been left working from home. That’s a disaster. Now the tech giant is exploring its motto “Defy distance” with its own employees. But that’s less than 1 percent of global ad spend.

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Getting — and Keeping — Your Attention in XR, with LumiereVR COO Alexander Haque

XR for Business Podcast

Alan: Today’s guest is Alexander Haque, the founder of RetinadVR, whose mission was to help pioneer virtual and augmented reality through powerful data. Being able to store ourselves in the virtual world. Alex Haque of LumiereVR waxes philosophical about how to design XR with that in mind. Alex: Right.