The Ghost Howls

FEBRUARY 26, 2024

The hype for the Apple Pro is starting to deflate and it is possible to see that from some cues: for instance, there are more critics of the headset and fewer articles are talking about it. So at the beginning of next year, we may have huge players like Apple, Google, and Meta battling for the high-end XR sector.

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DECEMBER 20, 2023

Apple is aiming to launch Vision Pro in February, Bloomberg's Mark Gurman reports. Gurman reliably reported many details of the upcoming headset before it was officially revealed or even acknowledged to exist by Apple. Apple will likely require appointments for purchasing, he wrote, as it did with the original Apple Watch in 2015.

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DECEMBER 11, 2023

Apple has been "aiming internally" to get Vision Pro "out the door" by the end of January, Bloomberg's Mark Gurman reports. Gurman reliably reported many details of the upcoming headset before it was officially revealed or even acknowledged to exist by Apple.

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SEPTEMBER 12, 2023

Tim Cook said today Apple Vision Pro is still on track to ship early next year. During today's Apple Event livestream , in which the company announced the iPhone 15 series and new Watch models, Cook confirmed that its first "spatial computer" is still on track to ship in "early 2024" as Apple announced at WWDC back in June.

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JULY 7, 2023

Apple Vision Pro will reportedly have a very slow rollout. Officially Apple Vision Pro is set to go on sale in "early 2024" in the US for $3500, and then in more (as yet undisclosed) countries "later" in the year. Apple is reportedly considering selling a top strap accessory.

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XR Today - Virtual Reality

OCTOBER 4, 2023

The company has worked with Disney, Warner Bros, Apple TV, Netflix, Wells Fargo, Sony Pictures, Walmart, and many others. For The Verse, we’ve already had visitors from countries as far as Japan and Australia in spite of this experience being developed primarily for a US audience. How will XR grow and expand for retail and FMCG?

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AR Insider

OCTOBER 31, 2019

AR is being applied in training and education, healthcare, heads-up wayfinding and navigation, tourism, retail, field service, real estate sales, design and architecture. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

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