XR Today - Augmented Reality tag

JULY 18, 2023

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. Although, this is quickly changing.

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AR Unreal Education Unity 59

XR Today - Mixed Reality tag

JUNE 13, 2023

Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.

Industry 86

Industry Apple Unity North America 86

ARVR

JULY 15, 2020

Apple seems to be cornering the popular entertainment industry, with the acquisition of NextVR, as industry rivals such as Magic Leap focus on enterprise solutions. With the Starboard UI and Apple Glasses release anticipated for Q4 2020/Q1 2021, the world is eagerly awaiting the next generation of extended reality (XR) standards.

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Augmented Reality Virtual Reality Tips AR 130

XR for Business Podcast

OCTOBER 6, 2020

So now a retailer has a one-stop-shop to do a lot of the things that maybe was being done by several firms. If I'm a retailer and I sell something, how would it work through your system? Because if you're a small retailer, a lot of times these solutions are just completely out of reach. Alan: That's incredible.

Houston 78

Houston AR Unreal Technology 78

XR for Business Podcast

OCTOBER 6, 2020

So now a retailer has a one-stop-shop to do a lot of the things that maybe was being done by several firms. If I'm a retailer and I sell something, how would it work through your system? Because if you're a small retailer, a lot of times these solutions are just completely out of reach. Alan: That's incredible.

Houston 78

Houston AR Unreal Technology 78

XR for Business Podcast

OCTOBER 6, 2020

So now a retailer has a one-stop-shop to do a lot of the things that maybe was being done by several firms. If I'm a retailer and I sell something, how would it work through your system? Because if you're a small retailer, a lot of times these solutions are just completely out of reach. Alan: That's incredible.

Houston 78

Houston AR Unreal Technology 78

XR for Business Podcast

JUNE 18, 2019

Previous to that, Rori was a partner and director of strategy at Ogilvy, where she focused on developing digital marketing strategies for health, retail, and media industries. It can also be around planning the future retail store, and using plan-o-grams to set up spaces for future retail. from the University of Pennsylvania.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

XR for Business Podcast

JUNE 18, 2019

Previous to that, Rori was a partner and director of strategy at Ogilvy, where she focused on developing digital marketing strategies for health, retail, and media industries. It can also be around planning the future retail store, and using plan-o-grams to set up spaces for future retail. from the University of Pennsylvania.

Strategy 78

Strategy Augmented Reality Machine Learning AR 78

AR Insider

OCTOBER 31, 2019

Location-based games are already popular, with over a billion downloads of Pokemon Go in the three years since it launched, and over 20B kilometers walked playing the game. An Apple AR headset has been a mainstay of the rumor mills for several years, and we expect Facebook to be creating an AR Oculus device.

Magic Leap 155

Magic Leap AR Microsoft Apple 155

ARVR

JULY 17, 2020

Headsets with waveguides are retailing in the $3000 to $5000 range. It takes plenty of time, trial and working on game engines such as Unity & Unreal to get close to the fidelity that consumers have come to demand from even the most rudimentary smartphone apps. What about Apple Glass?

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Augmented Reality Wearables Hardware AR 130

The Ghost Howls

AUGUST 4, 2019

video) More info (Unreal Engine with Octane Renderer) More info (Wi-fi is not enough for VR streaming). In the meanwhile, UK retailer Argos has published by error a page on its e-store in which the device is listed for sale at £700 , specifying no release date, though. Other relevant news. Image by HTC). The page has now been removed.

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AR Augmented Reality Apple Oculus 169

XR for Business Podcast

DECEMBER 29, 2020

So the virtual worlds that we know are now serving us in ways of gaming, which they always have. But now expanding that, that whole gaming idea and bringing it into retail. Balenciaga just did this amazing 3D retail experience. And so Apple bought them shortly thereafter. But then you look at Unreal.

Machine Learning 78

Machine Learning Education Apple Technology 78

XR for Business Podcast

DECEMBER 29, 2020

So the virtual worlds that we know are now serving us in ways of gaming, which they always have. But now expanding that, that whole gaming idea and bringing it into retail. Balenciaga just did this amazing 3D retail experience. And so Apple bought them shortly thereafter. But then you look at Unreal.

Machine Learning 78

Machine Learning Education Apple Technology 78

XR for Business Podcast

JULY 28, 2020

Many, many businesses in the fashion and apparel space rely on samples being made -- normally in the other side of the world -- being shipped to head office for their retail partners, sales teams to be able to showcase those products to their network of resellers, only for those products never to actually see the light of day.

Technology 78

Technology Guinea 360 Video Tools 78

XR for Business Podcast

JULY 28, 2020

Many, many businesses in the fashion and apparel space rely on samples being made -- normally in the other side of the world -- being shipped to head office for their retail partners, sales teams to be able to showcase those products to their network of resellers, only for those products never to actually see the light of day.

Technology 78

Technology Guinea 360 Video Tools 78

XR for Business Podcast

DECEMBER 29, 2020

So the virtual worlds that we know are now serving us in ways of gaming, which they always have. But now expanding that, that whole gaming idea and bringing it into retail. Balenciaga just did this amazing 3D retail experience. And so Apple bought them shortly thereafter. But then you look at Unreal.

Machine Learning 60

Machine Learning Education Apple Technology 60

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. But its reputation as a video game engine can also be intimidating — especially to those who want to create AR software for enterprise. That’s really the heart of it. Just like you said.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. But its reputation as a video game engine can also be intimidating — especially to those who want to create AR software for enterprise. That’s really the heart of it. Just like you said.

AR 78

AR Magic Leap Unity Augmented Reality 78

XR for Business Podcast

JULY 28, 2020

Many, many businesses in the fashion and apparel space rely on samples being made -- normally in the other side of the world -- being shipped to head office for their retail partners, sales teams to be able to showcase those products to their network of resellers, only for those products never to actually see the light of day.

Technology 60

Technology Guinea 360 Video Tools 60

XR for Business Podcast

SEPTEMBER 4, 2019

Game engines like the versatile Unity have long been the go-to for AR development, and for good reason. But its reputation as a video game engine can also be intimidating -- especially to those who want to create AR software for enterprise. Yeah, well, that's for video games.". That's really the heart of it. Just like you said.

AR 60

AR Magic Leap Unity Augmented Reality 60

XR for Business Podcast

JUNE 23, 2020

Today we're speaking with Martin Enthed, digital manager at IKEA Communications, who's also part of the IKEA Digital Lab, looking five to seven years out into the future of how we bring retail to the masses. It's funny, because Helen Papagiannis -- author of Augmented Human -- she's got this game, "Augmented Reality Or Real?"

AR 78

AR Eye Tracking Tools Apple 78

XR for Business Podcast

JUNE 23, 2020

Today we're speaking with Martin Enthed, digital manager at IKEA Communications, who's also part of the IKEA Digital Lab, looking five to seven years out into the future of how we bring retail to the masses. It's funny, because Helen Papagiannis -- author of Augmented Human -- she's got this game, "Augmented Reality Or Real?"

AR 78

AR Eye Tracking Tools Apple 78

XR for Business Podcast

JUNE 23, 2020

Today we're speaking with Martin Enthed, digital manager at IKEA Communications, who's also part of the IKEA Digital Lab, looking five to seven years out into the future of how we bring retail to the masses. It's funny, because Helen Papagiannis -- author of Augmented Human -- she's got this game, "Augmented Reality Or Real?"

AR 60

AR Eye Tracking Tools Apple 60