Apple Filming Software Unreal 
Road to VR
JUNE 5, 2017
Apple has finally made a commitment to VR, announcing on stage today at Worldwide Developers Conference (WWDC) 2017 that not only will they offer an external GPU developer kit for MacBooks capable of meeting the graphical demands of VR, but that both the new 27-inch iMac and the iMac Pro will be VR-ready out of the box. image courtesy TIME.
VRScout
AUGUST 3, 2017
Over the past year Jackson and his team at Wingnut AR, a subdivision of Wingnut Films , have been utilizing Apple’s ARkit to experiment with various types of AR experiences. On stage demo at Apple’s WWDC. In the video we get an in-depth look at an intense sci-fi scene projected onto a tabletop surface using an iPad Pro.
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VRScout
DECEMBER 14, 2017
During Apple’s June developer conference, we finally got a glimpse of what we’ve all been patiently waiting for—Apple embracing VR. And with the launch of the new iMac Pro today, Apple is positioning it as the ideal machine for VR development. Its simple and intuitive, something we expect from an Apple product.
RealVision VR
SEPTEMBER 19, 2020
With Unity achieving nearly the same valuation as it’s rival Game engine maker, Epic (13.6mil versus 17.3mil) what does it mean for Film-Game convergence and VirtualProduction ? Those plugins that they do not develop themselves, they offer generous MegaGrants to the software and plugin developers that do.
AR Insider
OCTOBER 31, 2019
In his 1984 classic Neuromancer, characters entered a virtual reality world called “the matrix” (inspiration for the 1999 film of the same name by the Wachowskis). Augmented vision is commonplace in futuristic films, from Minority Report to Iron Man. What kind of devices and software will we need to participate in this AR Cloud?
XR Today - Big XR News tag
MAY 26, 2023
However, there will most likely be a changing wave of opinion after Apple announces its presumably killer consumer XR device. Apple appears to be very close to announcing an immersive product, with the leading computing firm prompting AR/VR/MR outlets to cover the event.
XR Today - Mixed Reality tag
JUNE 13, 2023
Apple’s Vision Pro triggered new discourse on the future of virutal, augmented, and mixed reality (VR/AR/MR). Revealed at the Worldwide Developer Conference (WWDC), the Apple Vision Pro has sparked both praise and criticism from the global XR community. Apple is adept at proposing something you didn’t think you needed.
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