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The XR Week Peek (2024.01.16): Apple prepares the launch of Vision Pro, Sony announces MR headset, and much more!

The Ghost Howls

After the announcement of the release date of the Apple Vision Pro, the whole community is just waiting for its preorders to open up this Friday. The headset will be sold in physical stores and on the Apple website. Analyst Ming-Chi Kuo says that Apple has only 60–80K units available at this time , so most likely they’ll go sold out.

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Big XR News from Samsung, Meta, LG, and HTC VIVE

XR Today - Mixed Reality tag

Firms such as AWS, Samsung, and HTC VIVE took to the event to showcase the future of work and paradigm-shifting immersive technology. The increased presence of XR at CES 2024 and MWC 2024 could be partly due to Apple entering the market in a bid to turn XR mainstream, and the knock-on effect is being felt.

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Snapdragon XR2+ Gen 2 Is A Higher End Chip For The Samsung-Google Headset & More

Upload VR

Finally, the chip includes support for up to 12 concurrent cameras, up from 10 on the base XR2 Gen 2, to enable headsets with a plethora of face and eye tracking sensors. It's a more premium option for higher-priced headsets, including those designed to take on Apple Vision Pro.

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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XR Year in Review: The Most Important Stories of 2023 and What They Mean for 2024

Road to VR

With an eye on that long-term perspective, it’s once again time to reflect on the biggest stories of the last year and to talk about what’s on the horizon. Apple also boldly announced the headset’s staggering $3,500 price, despite a launch date set for nearly a year later.

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Meta and the next 24 months crucial for its leadership

The Ghost Howls

In the case of VR, we all remember the competition between HTC and Oculus in 2016, with HTC clearly winning the market until Oculus used Facebook’s money to slash the price of the Rift around 2017. Render of the possible upcoming Apple device (Image by Antonio DeRosa). No one can compete now.

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XR Goes Mainstream at MWC 2024 – Event Roundup

XR Today - VR Headsets tag

The Vision Pro bring Apple’s branding into the space and, with it, many eyes. Major Firms Enter the XR Market During a launch event at MWC 2024, Samsung showcased a new XR headset developed in collaboration with Google and Qualcomm. However, HTC VIVE still believes that controllers hold value.