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EDITORIAL: Reports of the Apple Vision Pro’s Death Have Been Greatly Exaggerated—And We Need to Compare Apples to Apples (Pun Intended)

Ryan Schultz

Many people are already talking about the death of the Apple Vision Pro…what’s the real story? This report ignited no shortage of opinions on the matter, both pro and con, with some even going so far as to say that the Apple Vision Pro was “dead.” And the Apple Vision Pro memes were in abundance.

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Report: Apple Acquires VR & AR Eye-tracking Company SMI

Road to VR

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. MacRumors reports that the company was quietly acquired by Apple sometime between May 2nd and July 26th, 2017.

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Epic Court Documents Show How Google Pays Competitors to Not Compete

GizModo VR

For a platform long heralded for being open and promoting choice, the tea spilled from the unredacted documents presented in the Epic v. Google case reveals the search giant has an anti-competitive side. Read more.

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The XR Week Peek (2023.10.11): Meta Quest 3 ships now, a cheaper model may come in 2024… and more!

The Ghost Howls

More info Apple Vision Pro may have a very slow start The same Ming-Chi Kuo, who probably woke up with a lot of pessimism that day, has also expressed doubts about the widespread success of the Apple Vision Pro. This would mean that Apple’s XR offering should rely for 3 years on a very expensive headset with very low sales.

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The XR Week Peek (2021.05.11): Pico Neo 3 launched, HTC may announce Focus 3 and Pro 2, and more!

The Ghost Howls

The Epic vs Apple trial makes interesting documents come to light. The Epic vs Apple battle over Fortnite and the 30% cut on all the transactions on the Apple Store has just had its first round, and thanks to it, many secretive documents have come to light. Apple continues its investments in AR.

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The XR Week Peek (2020.05.25): new rumors on Apple Glasses, Oculus Quest anniversary, HP Reverb G2 and more!

The Ghost Howls

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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Slappy The Ventriloquist Dummy Is Back With A New Christmas AR Experience

VRScout

For some reason, Slappy is in desperate need for the digital document, and it’s your job to find it before he does. Download the Krikey app available on the Apple App Store and Google Play now to join Slappy in some creepy Christmas festivities. Gameplay resembles that of classic Jenga.

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