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Report: Apple Acquires VR & AR Eye-tracking Company SMI

Road to VR

A report from MacRumors provides compelling evidence that Apple has quietly acquired SMI, also known as SensoMotoric Instruments, a company specializing in eye-tracking technology. The company has demonstrated its eye-tracking solution in the HTC Vive, Oculus Rift, Gear VR, and other head-mounted displays.

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The XR Week Peek (2020.05.25): new rumors on Apple Glasses, Oculus Quest anniversary, HP Reverb G2 and more!

The Ghost Howls

Apple Glasses may release in 2021 for $499. In the end, technologist Jon Prosser has revealed the main details he knows about the Apple Glasses. Well, on another website, I’ve been able to find someone that reading some Apple’s documents has found pictures of strange colored circular tags that may act as QR Codes for Apple devices.

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EDITORIAL: Reports of the Apple Vision Pro’s Death Have Been Greatly Exaggerated—And We Need to Compare Apples to Apples (Pun Intended)

Ryan Schultz

Many people are already talking about the death of the Apple Vision Pro…what’s the real story? This report ignited no shortage of opinions on the matter, both pro and con, with some even going so far as to say that the Apple Vision Pro was “dead.” And the Apple Vision Pro memes were in abundance.

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The XR Week Peek (2019.14.09): a new powerful Vive Focus appears, Facebook Connect is coming, and more!

The Ghost Howls

In two days there will be the Facebook Connect, an Apple event and a Sony event about PS5! If you remember well, this platform is based on a modified version of the Snapdragon 865 (3 generations after the 835 of the Oculus Quest) and supports features like eye tracking, high-quality passthrough AR, and 5G. Top news of the week.

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The XR Week Peek (2022.08.01): Quest 2 price raise, PSVR 2 passthrough, Pico 4 leaks, and more!

The Ghost Howls

He also is aware of Apple entering the market, and said his employees that the battle between Meta and Apple is a battle between open ecosystems vs closed ecosystems. Image by Sony Interactive Entertainment). Sony releases some details about PSVR 2 runtime. You can now try games on the Oculus Store. Upload VR).

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The XR Week Peek (2022.02.07): Meta has invested more than $10B on XR, Hololens 3 may have been canceled, and more!

The Ghost Howls

These are huge numbers for VR: if you look at the most recent SteamVR survey, you get that Oculus headsets are now at 67% of the whole PCVR market. This is amazing for us developers, but unluckily it is a feature tied to using the Oculus SDK, which is not cross-platform. Image by Apple). Apple may implement WebXR in Safari.

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The XR Week Peek (2021.11.08): Microsoft Teams gets immersive, Meta may open its stores, and more!

The Ghost Howls

Rubin has confirmed that the letter is true, but he also stated that in that period there were many internal documents about the same topic, and his one was just one of the many. All major companies have some stores of theirs (think about Amazon’s recent futuristic stores), but of course, Meta wants to specifically copy Apple in this.

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