XR Today - Augmented Reality tag

APRIL 26, 2024

Trace has come out of stealth following its successful pre-seed funding round in which it raised two million dollars to support its location-based augmented reality (AR) creation platform. “We look forward to seeing how Trace transforms AR and revolutionises our interaction with the world around us.”

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Magic Leap AR Augmented Reality Tools 85

Road to VR

AUGUST 12, 2020

Nreal is getting ready to ship its Nreal Light AR headset to consumers in South Korea. The sunglasses-style AR headset is optionally being bundled with the recently announced Samsung Galaxy Note 20 in that country. Light AR will be available in stores there starting August 21st. 349,500 (~$295). 699,000 (~$590).

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South Korea AR Magic Leap Samsung 347

The Ghost Howls

NOVEMBER 6, 2018

I thought it would have taken me a lot before I would be able to try the Magic Leap One , but luckily this has not been the case. Thanks to a friend and a bit of luck, I’ve been able to test it and so I will be able to give you my impressions on the device … are you interested? Magic Leap One is cool to wear.

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Magic Leap Controllers AR Microsoft 299

Road to VR

APRIL 8, 2019

AT&T and Magic Leap formed a partnership last year which looked a lot like the one between Cingular (now merged with AT&T) and Apple which led to the launch of iPhone. Magic Leap’s marketing for its first AR headset, the Magic Leap One ‘Creator Edition’, has been… curious, to say the least.

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Magic Leap Samsung Education Entertainment 202

Upload VR

JANUARY 7, 2024

Xreal Air 2 Ultra are true AR glasses, but they only work with two specific Samsung phones. Xreal, formerly Nreal, is a China-based company that actually launched the first consumer AR glasses in the US, Nreal Light , in late 2021. The company claims shipping will begin in March. There's an important caveat here though.

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Samsung AR South Korea Magic Leap 120

The Ghost Howls

AUGUST 28, 2023

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Google is working in parallel to build the Android XR operating system for this headset and a Micro XR operating system for AR glasses.

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Samsung Google Magic Leap Microsoft 312

The Ghost Howls

JUNE 13, 2022

We at VRrOOm are hiring to do our innovative XR events, check the “Friends” section of this newsletter if this opportunity can interest you! Image by Apple). Apple has not announced any glasses at WWDC. RoomPlan is an app that scans your room and identifies where are the pieces of furniture and what is their size.

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AR Apple Microsoft Ukraine 304

The Ghost Howls

JANUARY 2, 2019

It’s the beginning of 2019, and this means that this is that time of the year when we all make predictions for this year in AR and VR! Jokes apart, what has happened in AR in 2018… and what can you expect to happen in 2019? More or less AR in 2018 has gone as I predicted in 2017. Magic Leap.

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Augmented Reality Magic Leap Leap Motion AR 394

Road to VR

FEBRUARY 10, 2022

Microsoft’s enterprise-focused HoloLens 3 may be dead in the water, as a recent report maintains that internal divisions have hobbled the company’s efforts to release its next AR headset as planned. The post Report Casts Doubt on HoloLens 3, Microsoft Says AR Headset is “doing great” appeared first on Road to VR.

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Microsoft AR Samsung Magic Leap 257

The Ghost Howls

SEPTEMBER 3, 2023

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!”

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Apple Samsung Eye Tracking Google 394

Road to VR

JUNE 22, 2023

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017.

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Strategy Microsoft Magic Leap Apple 302

The Ghost Howls

MAY 9, 2019

I got immediately hyped about this: we are all dreaming about AR glasses like Magic Leap or HoloLens 2 , but what if the future was made of AR contact lenses? Me doing a duck face with a pair of Magic Leap on. I’ve read that your team has just developed an AR contact lens! EN62471-2008).

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AR Magic Leap Augmented Reality France 396

Upload VR

JUNE 9, 2023

A conversation could be coming to your home in the next five years and it is probably as unavoidable as those previous ones: Are you on a Meta Quest or do you have Apple Vision? But, right now, Apple just showed up to VR in a very big way and validated almost all the most forward - thinking work at its fastest-moving competitor.

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Apple California Wearables Hand tracking 142

XR Today - Mixed Reality tag

JANUARY 24, 2024

This week, AR instructional solutions provider Taqtile announced official support for Microsoft’s Unity-based Mixed Reality Toolkit 3 (MRTK3) in a move to broaden the usability of its Manifest application ready for a “growing number” of OpenXR devices in 2024.

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Magic Leap Microsoft Hardware AR 96

Road to VR

NOVEMBER 2, 2017

Khronos Group , the consortium behind the OpenXR project which aims to standardize the way applications communicate with AR and VR headsets, just added Microsoft to its ranks. There are however too reluctant holdouts left; Apple and Magic Leap, but it remains to be seen what either are bringing to the table.

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Microsoft Magic Leap AR Groups 253

Tech Trends VR

FEBRUARY 24, 2019

In spite of the fact we’re joking around and playing Angry Birds on Magic Leap, the whole thing feels very grown up, in the sense that these guys are in this for the long haul, and so, they reckon, is the business of making Mixed Reality.

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Magic Leap Microsoft San Francisco Trends 282

XROM

JUNE 4, 2023

The battle for supremacy in the world of augmented and virtual reality devices is heating up, with #Apple and #Meta taking center stage. On June 5th, Apple is rumored to launch its XR Glasses at the Worldwide Developers Conference (#WWDC) for an expected price of $3000. So who will lead the HMD market in the future? It's hard to say.

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Apple Magic Leap Conference Samsung 72

Upload VR

JULY 19, 2023

Meta is reportedly downgrading key specs of its in-development AR glasses to achieve a lower cost. Meta has been working on AR glasses for eight years now, spending tens of billions of dollars on what Mark Zuckerberg hopes will one day be an iPhone moment. So the consumer AR glasses will instead reportedly use LCoS.

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AR Magic Leap Apple Technology 76

XR Today - Mixed Reality tag

SEPTEMBER 13, 2023

Apple is gearing up for the Vision Pro debut. However, a key difference and benefit that Apple has over some of its competition is the already-established iOS ecosystem of products and software. On the other hand, Apple is not the only XR firm pushing for interoperability and cross-pollination of hardware and software.

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Apple Immersion AR Hardware 98

Road to VR

MARCH 19, 2017

“2016 marked an important step for the AR and VR headset market with product finally arriving in end users’ hands and on their heads,” noted Ramon Llamas, research manager with IDC’s Augmented and Virtual Reality team. SEE ALSO What VR Headset Makers (not analysts) Have Actually Said About Sales Expectations.

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AR Virtual Reality Magic Leap Samsung 249

The Ghost Howls

JUNE 23, 2019

But for now, let me do a recap of the best news of the past week in AR and VR! Oculus is going to announce something not only about VR but also about AR. Magic Leap is suing nReal. Magic Leap has sued Chi Xu, the founder of nReal. Stay tuned on my blog for updates about this new adventure of mine.

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Magic Leap HTC AR Oculus 167

The Ghost Howls

MAY 25, 2020

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Apple Glasses may release in 2021 for $499. Top news of the week.

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Oculus Apple Hand tracking Magic Leap 243

EnterpriseWear

DECEMBER 4, 2018

This year was going to be the year of augmented reality, but by the end of 2018 market analysts were pointing to 2020 or 2021 as the “golden year” of AR. Magic Leap finally dropped to mixed reviews and BrainXchange published its Definitive Guide to Adopting Wearables, AR and VR in Enterprise.

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Magic Leap Training Wearables Immersion 58

UploadVR Between Realities podcast

MAY 8, 2017

With technologies like 5G, smartphones are still going to be the place where we see the leading edge of innovation occur with the benefits trickling down to the fledgling industries. The best examples of this are the Magic Leap prototypes, Microsoft Hololens and Qualcomm’s VR reference design.

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AR Microsoft Google Magic Leap 149

Robert Scoble

MAY 15, 2021

I have been talking with hundreds of people across the industry and have discovered that the changes coming to Apple are deeper than just a VR/AR headset. This is the fourth paradigm shift for Apple. So, what is Apple getting ready to announce over the next year? Because patents are raining out of the sky.

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Apple Google Amazon Augmented Reality 144

The Ghost Howls

JANUARY 19, 2020

Are you ready to read some interesting AR and VR news from the week that has just finished? Mojo Vision teases the future of AR contact lenses. This is a startup that has just gone out from stealth, and that is working towards the creation of AR contact lenses. Magic Leap and nReal are trying to find an agreement.

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AR Oculus Magic Leap Microsoft 202

The Ghost Howls

MARCH 26, 2018

In my opinion , the true error is with the Vive 1 , that will get a price that is higher than the one of all the competitors… and that will cost as much as a Samsung Odyssey, notwithstanding its far lower features. people walking around), so I don't have an apples-to-apples comparison against Santa Cruz.

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AR Magic Leap Oculus Virtual Reality 161

RealVision VR

SEPTEMBER 13, 2020

With Hardware (cellphones) having enough processing power to overlay decent digital content over the real world when seen through a cellphone camera, it’s now feasible to play AR ‘games’ and tournaments such as Hado World that give e-sports a whole new meaning, exercising the body and not just a player’s thumbs!

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Augmented Reality Magic Leap Filming AR 74

XR Today - Mixed Reality tag

JANUARY 30, 2024

Apple, Apple, Apple. Auidences are watching, developers are already working on realityOS applications, and XR device vendors are making a move towards the spatial computing trend of 2024. However, the firm seems to be avoiding AR/VR/MR. Instead, Apple is moving straight towards spatial computing.

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Apple Magic Leap Technology Trends 93

Road to VR

JANUARY 9, 2024

China-based XR company Xreal (previously Nreal) announced its newest pair of glasses at CES 2024, marking the company’s return to augmented reality right as Apple is prepping its $3,500 Vision Pro for its upcoming launch. Read more about what separates AR and smartglasses here. Snapdragon processor), Samsung S23 (OneUI 5.1/6.0,

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Apple AR Magic Leap Hand tracking 203

The Ghost Howls

SEPTEMBER 21, 2019

This is where the next chapter for AR and VR begins. “This is where the next chapter for AR and VR begins” is the only sure information that we have about the event. Here the key words are “next chapter” and “AR” A screenshot of Oculus website. Or better… of XR DEVICES.

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Oculus AR Augmented Reality Apple 337

The Ghost Howls

FEBRUARY 28, 2022

There is no official confirmation on this, and I hope to be wrong because having to use earphones would be a big hit to its comfort Release date and price : of course the release date (will it come before or after an Apple headset?) Magic Leap 2 has inside-out tracked controllers. and price (will it be affordable for PS5 users?)

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Magic Leap Haptic Machine Learning Sony 398

TechCrunch VR

FEBRUARY 12, 2020

VR/AR startup valuations reach $45 billion (on paper). Apple is seen by some as critical to the future of augmented reality, despite limited traction for ARKit so far and its absence from smartglasses (again, so far). Let’s see what this could mean for the future of AR. Apple ARKit, Google ARCore ). Contributor.

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Augmented Reality Microsoft Apple AR 78

The Ghost Howls

OCTOBER 19, 2020

But don’t get fooled by the launch day numbers, they are only one part of the game. It is “easy” to create hype and get preorders and many sales on the first day: Even the Magic Leap One had a very strong first day, and the community was flooded with pictures of people donning the device… but in the end, it was a huge flop.

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AR Oculus Apple Gaming 310

The Ghost Howls

JANUARY 22, 2021

2021 is going to be an interesting year for AR. This won’t be the year of AR : exactly as I said for virtual reality, let’s not hype the technology and think that this is the year when mainstream adoption of wearable AR glasses is going to happen. Can this count as AR having become mainstream?

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Augmented Reality Magic Leap AR Apple 475

The Ghost Howls

FEBRUARY 7, 2023

I’m sorry about that, but it’s still a miracle I’ve managed to write it… Top news of the week (Leaked image from Samsung video) Samsung is back to XR with Google and Qualcomm The big news of the week is that Samsung is back to XR. This is huge because we know that Samsung is able to always deliver good hardware.

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Samsung Google Ukraine Sony 288

Road to VR

JUNE 28, 2023

Google has reportedly shelved a multi-year project that sought to commercialize an AR headset, known as Project Iris. Provided the report is true, it appears Google will now need to rely on Samsung to compete with Meta and Apple in XR. Project Iris was said to ship as early as 2024.

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