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The AR Location Wars, Part V: Niantic

AR Insider

The real world is a key part of that formula… and real-world relevance is often defined by location. That same relevance and scarcity are what drive real estate value….location, That could be wayfinding with Google Live View , or visual search with Google Lens. location, location, location.

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The XR Week Peek (2022.11.14): Meta lays off 11,000 people, Apple works on some sort of “metaverse”, and more!

The Ghost Howls

One job listing talks about creating “a 3D mixed-reality world” and “build tools and frameworks to enable connected experiences in a 3D mixed-reality world”. The console can also be inserted in a special case (a much improved version of Google Daydream View) to become a VR headset. T he device can so become a full standalone VR rig.

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Digital Twins: XR Today Expert Roundtable

XR Today - Mixed Reality tag

Moreover, digital twins are an incredibly valuable tool for training scenarios. Orlando’s digital twin could be viewed as a more in-depth version of Google Maps that allows decision-makers to experience a “flyover” of the region with overlays of relevant data points.

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Getting started with Augmented Reality (AR)

ARVR

Users can use HMD devices such as Google Cardboard, Oculus Quest, Rift or HTC Vive to experience an imaginary environment. Augmented Reality (AR)  — It overlays digital content in the real world. ARCore   — ARCore is an AR SDK released by Google in 2018 for building augmented reality experiences.

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How Will AR Transform Advertising?

AR Insider

8th Wall recently partnered with Amazon Sumerian on a WebAR ad experience where, with just a click of a banner ad, an AR experience placed a 3D Spiderman into your space for you to interact with directly in your mobile browser. Virtual humans are getting more and more real. This is exactly what Lowe’s is doing with its Holoroom.

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Who Will Own the Metaverse?

AR Insider

AR is being applied in training and education, healthcare, heads-up wayfinding and navigation, tourism, retail, field service, real estate sales, design and architecture. The World Map in this world therefore isn’t a 2D street map like we have with Google Maps or Open Street Map, nor is it a 3D map with terrain and building volumes.

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The Down-Low on What You Need to Know (To Be Competitive in XR), with SuperData’s Carter Rogers

XR for Business Podcast

BlackBerry started off kind of as an enterprise tool, as well. The technology’s maybe not quite ready for the mainstream adoption, but it has very real, very useful business use cases that can’t be ignored? And being immersed in a 360 video, for example, makes a wonderful training tool.