Amazon Exercises Google Microsoft 
AR Insider
MARCH 11, 2020
Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon and Microsoft , it’s time to zero in on Google. Sound Investment.
AR Insider
FEBRUARY 27, 2020
Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon last week, it’s time to zero in on Microsoft. Skin in the Game. in mobile workflows.
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AR Insider
SEPTEMBER 26, 2019
So predicting AR’s trajectory becomes an exercise in “ following the money.” ” For Google, investments in AR are to drive search (visual search, mapping). Amazon wants AR for product visualization, pursuant to boosting e-commerce sales and reducing returns. The Social Layer.
ARVR
MAY 26, 2022
Last week, Google teased its latest AR glasses?—?a The first was of course the ill-fated Google Glass which, in fairness, had a fruitful second life in the enterprise. Macro factors have changed, leading Google back to the consumer AR well. But the other factor that’s different about Google’s latest AR tease is focus.
AR Insider
JANUARY 29, 2020
Among tech’s big five — Apple, Google, Amazon, Microsoft and Facebook — all but Facebook have crossed the mark. Apple was first, followed by Microsoft and Amazon (which has since dipped below the mark). For example, Google is developing visual search as an alternate front-end modality to boost query volume.
AR Insider
JANUARY 21, 2020
We’ve generally stated “tens of billions” for the collective investment scale of the big five — Facebook, Google, Amazon, Microsoft and Apple. Apple, Microsoft, Facebook, Google, Snap and Qualcomm are all making significant investments.
AR Insider
APRIL 8, 2020
Like in our ongoing “ follow the money ” exercise, they’re each building wearables strategies that support or future-proof core businesses where tens of billions in annual revenues are at stake. After examining Amazon , Microsoft , and Google , it’s time to zero in on Bose. Head Start.
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