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Getting started with Augmented Reality (AR)

ARVR

It has become viable that even businesses and corporates are using it to increase sales, and transform the way humans interact with computers and visualize contents. The first AR experience was developed in 1968 at Harvard when a computer scientist named Ivan Sutherland created a special head-mounted AR display system.

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How Will AR Transform Advertising?

AR Insider

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. . Like the waves of web, mobile and social before it (SoLoMo anyone), spatial computing: AR and VR will provide new opportunities for brands and marketers to reach, engage and understand consumers.

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Who Will Own the Metaverse?

AR Insider

This article is the latest in AR Insider’s editorial contributor program. Authors’ opinions are their own. It’s been called the AR Cloud by many, the Magicverse by Magic Leap, the Mirrorworld by Wired, the Cyberverse by Huawei, Planet-scale AR by Niantic and Spatial Computing by academics. Who will profit?

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What to Expect from the Immerse Global Summit 2023

XR Today - Mixed Reality tag

Produced by the VR/AR Association , the Immerse Global Summit is one of the world’s most exciting technology conference series. Hosting virtual and in-person conferences across the United States and Europe, the event encapsulates the VR/AR Association’s quest to facilitate innovation in the immersive technology space.

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Anchoring AR Content, with Simply Augmented’s Boaz Ashkenazy

XR for Business Podcast

Seeing is believing, but in the age of 3D product views through AR technology, seeing is also conceptualizing. Simply Augmented CEO Boaz Ashkenazy comes on the show to explain how AR-enabled 3D viewing will revolutionize everything from how we shop, to how we work. What are you mainly targeting now, from the device standpoint?

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Anchoring AR Content, with Simply Augmented’s Boaz Ashkenazy

XR for Business Podcast

Seeing is believing, but in the age of 3D product views through AR technology, seeing is also conceptualizing. Simply Augmented CEO Boaz Ashkenazy comes on the show to explain how AR-enabled 3D viewing will revolutionize everything from how we shop, to how we work. What are you mainly targeting now, from the device standpoint?

AR 78
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The Pain of Empty Space, with SpatialFirst Co-Founder Emily Olman

XR for Business Podcast

Wouldn’t it be neat if you could do that, but with real estate that doesn’t even exist yet? Emily is a regular speaker on immersive real estate technology, both in the US and abroad. She’s just finished serving as the VR/AR Association’s San Francisco chapter co-president from 2016 to 2019.