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The XR Week Peek (2020.05.17): Apple Glasses are sleek, UE5 rises hype, NVIDIA releases CloudXR SDK, and more!

The Ghost Howls

Apple glasses are coming in 2021–2022 and they are incredibly sleek. Apple glasses are coming. The glasses are expected to run a new operating system, rOS (or reality OS), and Apple is exploring touch panels, voice activation, and head gestures as a means of control. Apple is really good at selling stuff.

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59% of VR Developers Use Unity, But Devs Make More Money With Unreal

UploadVR Between Realities podcast

Epic’s Unreal Engine 4 started out in the high end, and it has moved lower through pricing tactics and revisions that enable it to be the foundation of mobile games. Sadly, we don’t know which company is really in the stronger position because their data comparisons are apples and oranges. Ditto with Google and ditto with Microsoft.”.

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How Different XR Companies Approach Cloud Services

ARPost

As this article was being written, Varjo further expanded its cloud with Unreal and Unity engine integrations. While almost all non-Apple mobile devices run Android, it is also the backbone of many XR headsets.). Likewise, AutoDesk offers its XR cloud services through a partnership with Amazon. CloudXR From NVIDIA.

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Big News XR from BMW, Meta, Apple, Campfire, Nreal, and Cannes XR

XR Today - Big XR News tag

Amidst rumours of Apple’s new headset, many firms are ramping up efforts, perhaps partly due to a looming sense of competition. Apple Trademarks XR Operating System Apple has filed a trademark for “ xrOS ” with the New Zealand Intellectual Property Office, further teasing its upcoming MR headset.

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The XR Week Peek (2020.08.24): Facebook login gets imposed on Quest and the community riots, and much more!

The Ghost Howls

The entire community is rioting , and many important people in the industry have also poured gasoline on the fire. Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Apple threatens future support in Unreal Engine.

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Nreal to Rebrand as Xreal

XR Today - Augmented Reality tag

While Nreal has not yet made an official statement regarding a potential rebranding, many clues are leading industry analysts to believe that a significant name change announcement is coming. In a pre-covid world, the Chinese AR hardware firm became embroiled in a legal dispute with Epic Games, the parent company of the RT3D engine Unreal.

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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

AR software development kit (SDK) providers like Apple, Xreal, Niantic, 8 th Wall, Unreal, and Unity give developers the tools to make and distribute custom AR content that naturally drives retention and engagement with new interactive experiences to “wow” potential buyers. Although, this is quickly changing.

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