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VR Veteran Tony Parisi is Leading Unity’s AR & VR Strategy Beyond Gaming

Road to VR

The keynote from Unity’s Vision VR/AR Summit yesterday showcased just how far Unity is reaching into non-gaming content when it comes to augmented and virtual reality. The person who is in charge of Unity’s xR strategy is Tony Parisi, who is a co-founder of VRML and a long-time open web advocate. Subscribe on iTunes.

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Adobe To Launch AR Features ‘As Fast As We Can,’ Exec Says

VRScout

Between 360 video, virtual reality, and augmented reality, I think augmented reality has much bigger opportunities,” Asher said. ” Adobe unveiled its first foray into AR with a proof-of-concept Microsoft HoloLens app that overlays 3D data visualizations on products in a store. “It’s not as bulky.

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Igloo Vision Stirs XR World With London Open House Demo

XR Today - Mixed Reality tag

Leveraging its Igloo Core Engine (ICE), the company has curated a host of content in its viewing spaces, including building information modelling (BIM), metaverse worlds, 360-degree video, game engine demos, and many others. The award-winning operating system is also layer-based, providing clients with fully bespoke configurations.

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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. More info (Camera Path and Google Drive backup) More info (Sketchfab exporting).

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The VRScout Report – The Week in VR Review

VRScout

To make matters murkier, there’s also the recently-announced partnership between Google and HTC Vive to create new standalone mobile headsets for all Google Daydream-ready Android phones. Air New Zealand is one airlines provider that is testing how the Microsoft Hololens can help improve in-flight customer service.

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The VRScout Report – The Week in VR Review

VRScout

Did Seebright just release the augmented reality equivalent of Google Cardboard? The Seebright SDK also supports Unity and Unreal engines and is compatible with both iOS and Android. Facebook Enables Native 360 Photos. You can now upload a 360 degree photo to the Book of Face just like you would with a normal photo.

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My predictions for virtual reality in 2021

The Ghost Howls

From time to time, I like to look at the adoption graph of XR shown by John Riccitiello (the CEO of Unity) in 2017 , where you can see that the real acceleration of immersive technologies should start around 2022-2023. Yes, it’s a lot of time, but these are realistic projections.