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The XR Week Peek (2024.01.23): Apple Vision Pro preorders have been opened, and much more!

The Ghost Howls

This has been the week when the preorders of the Apple Vision Pro have been opened and s**t just started getting real! I’m very curious about what Apple’s headset is going to bring to our ecosystem… and you? Of course, some people from all over the world made some tricks to buy it anyway.

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Will Headworn AR Revenues Exceed $35 Billion by 2026?

ARVR

.* “Apple’s projected smart glasses could incite its classic ‘halo effect’ by boosting consumer awareness and demand for the emerging hardware category,” said ARtillery Intelligence Chief Analyst Mike Boland. Moreover, its V1 design will target larger markers by prioritizing style and wearability over graphical immersiveness.

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Editorial: This VR cycle may take more time than expected

The Ghost Howls

As I said a few months ago , we are in the middle of a paradigm change: the cycle that started with the Quest is arriving at an end, and a new cycle driven by new technologies (mixed reality headsets) and new players (Apple, Google) is starting. They are Apple AR glasses!” I have this impression for a few reasons.

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A Week In Italy: Everything We Saw At Venice Immersive 2023

Upload VR

Venice Immersive recently returned to Italy, showcasing dozens of worldwide VR and AR projects. As someone who's never been to a film festival, never mind one with an XR segment, Venice Immersive was a learning experience for me. Midway through my trip, I spoke with Venice Immersive's co-curators, Liz Rosenthal and Michel Reilhac.

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The XR Week Peek (2021.03.16): HTC launches Tracker 3.0, Facebook has 10,000 people working on XR, and more!

The Ghost Howls

This is an enormous number: this means that now 15–20% of the total Facebook workforce is on immersive technologies, even if XR is currently a very little revenue stream for the social media giant. Apple AR headset may have been delayed to 2025. Yes, we have rumors about Apple XR devices even this week. It’s believable.

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Report: Facebook Strikes Deal with Ray-Ban Parent Company to Design “AR glasses”

Road to VR

Now, a CNBC report contends that Facebook has struck a deal with Luxottica, the Italian parent company to Ray-Ban and many others, to help design some form of immersive wearable. SEE ALSO iOS 13 Code Suggests Apple is Testing Its AR Headset Internally.

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Microsoft Continues $22 Billion HoloLens IVAS Deal

XR Today - Mixed Reality tag

The US Army will continue to invest time and capital into the long-standing contract, with soldiers providing feedback on the device to optimize HoloLens IVAS for potential field usage in 2025. IVAS Version 1.2: What’s New? HoloLens IVAS version 1.2 Well, it could hold a huge stake for the company.

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