2022 Google HTC Strategy 
The Ghost Howls
JANUARY 24, 2022
Image by Google). Project Iris is the codename of Google’s AR glasses. According to a report on The Verge, Google is working on AR glasses. The operating system should be Android, but it seems that Google is also building an operating system specific for XR. HTC discounts its headsets. What about yours?
The Ghost Howls
OCTOBER 16, 2022
Do you remember when everyone was mocking HTC for its super-high prices and people were praising Meta for its cheap costs? The Quest Pro fits very well this strategy since it is a headset made for professionals. One of my predictions for Meta Connect was that Meta was going to define better its enterprise strategy. Horizon Home.
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XR Today - Augmented Reality tag
DECEMBER 9, 2022
Google might not earn as much attention in the XR space as some other leading technology vendors, but it has already captured the attention of countless artists and educators with its unique virtual reality tools. Like Google, Apple has provided developers all over the world with a convenient way to get started with augmented reality.
Road to VR
JANUARY 3, 2024
If you recall, Zuckerberg specifically got Meta into XR because he wanted to free his company from the grip of Apple and Google (the prevailing gatekeepers of the smartphone era). That leaves HTC to fall back to the enterprise sector, the one place where it has long had a strong reputation.
XR Today - Mixed Reality tag
SEPTEMBER 7, 2022
Nathan Pettyjohn, Founder and CEO of the Immerse Growth Network and Founder and President of the VR/AR Association (VRARA) , discussed with XR Today the Immerse Global Summit 2022 Europe , an industry-leading event set to take place in Madeira Island, Portugal, which will allow tech firms to showcase their efforts to reach such a milestone.
XR Today - Mixed Reality tag
OCTOBER 1, 2022
AR tech firm Magic Leap is set to launch in 19 countries across the world, Lisa Watts, Vice President of Product Marketing and Developer Programs for Magic Leap announced at the Immerse Global Summit (IGS) 2022 Europe on Madeira Island, Portugal. Pearly Chen, Vice-President of HTC VIVE. Smaller, Lighter, Comfortable, Compelling.
The Ghost Howls
MARCH 10, 2024
A few years ago I was interviewing Alvin Wang Graylin , the HTC Executive (or “Mister President” as I like to call him), and we were talking about the book Our Next Reality he’s written together with Louis Rosenberg. privacy and manipulation risks for XR) and think about the strategies to prevent them. licensing).
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