2021 HTC Strategy Unity 
ARPost
JULY 23, 2021
After a year that turned our lives upside down, the world is slowly going back to normal – proven, among others, by a large number of XR events in 2021. XR Events in 2021 – Celebrating the Industry that Made Lockdown Bearable. Our Top Recommendations: Must Attend XR Events in 2021. AWE Asia 2021. AWE USA 2021.
XR Today - Virtual Reality
JUNE 20, 2022
Autoliv and Unity. As the technology in the product portfolio offered by Autoliv continues to evolve, so too has the company’s marketing and sales strategy. In 2021, the company decided to double down on its strategy to convey a sense of serenity and clam to customers, by launching a new VR experience based on the ambience of nature.
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The Ghost Howls
JANUARY 22, 2021
Two days ago, I’ve given you my predictions for virtual reality in 2021 (read it, in case you missed it). 2021 is going to be an interesting year for AR. In this sense, 2021 will be a very important year, because we’ll start seeing how the mainstream is interested in wearing electronic glasses on their face.
The Ghost Howls
JULY 4, 2022
The same luck has not happened to employees at Niantic at Unity. Unity, instead, is firing 4% of its employees, and this may seem weird considering that in the last months it has proceeded to hundred-millions-dollars acquisitions. HTC releases its “metaverse phone”. Beat Saber earned a bit less than $100M in 2021 alone.
The Ghost Howls
FEBRUARY 23, 2023
But in China, they are very famous, and now they are also organizing a big event about XR called FBEC with hosts from all the major VR companies (HTC, Unity, Alibaba, Huawei, etc…). Pictures from FBEC 2021 (Image from VRTUOLUO) Who will be the most important speakers?
The Ghost Howls
MARCH 2, 2020
The only company not much affected by it is HTC, that manufacturers its headsets in Taiwan and not in Mainland China. HTC Vive releases Cosmos Elite, two models of Vive Pro Eye and creates some confusion. This reinforces my belief that Microsoft in 2021–2022 will add VR support to it , to fight the PSVR when the market will be riper.
The Ghost Howls
APRIL 12, 2021
This week has been pretty crazy: It all started with Facebook approving my silly The Unity Cube application (an application with just a cube) on App Lab. Image by HTC Vive). HTC is teasing a new headset. HTC is teasing a new piece of hardware again, and this time most probably it will be a VR headset. Not much, honestly.
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