2013 Gaming Google Microsoft 
ARVR
JULY 9, 2020
2000s : First outdoor mobile AR game ARQuake. Google launched Google Glass , and Microsoft launched HoloLens , a head-mounted display (Krevelen, 2010)(Jaimini, 2016). 2010s : Companies are investing in the potential of this area like Google with ARCore and Apple with ARKit (Papagiannis, 2017).
AR Insider
FEBRUARY 24, 2021
All the big tech players — Microsoft, Google, Facebook, and Amazon — are in the game as well. Google was the first major technology company to release a head-worn computer when it introduced Google Glass in 2013. Google’s approach was significantly lighter and simpler than what’s come since.
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The Ghost Howls
MAY 11, 2020
The company switched to an enterprise model , but apart from a rebranding and an assistance service it is not clear what it actually means, especially if compared with the enormous enterprise offering that Microsoft is giving with HoloLens (Azure services, integration with Teams, etc…). Investments in AR/VR companies are at 2013 level.
VRScout
NOVEMBER 21, 2016
You can enjoy the full audio recording below: In this weekly VRScout Report, Google Earth in VR is a rush, Facebook analyzes your face w/ augmented reality, GE uses AR to talk to machines, the funding wrap-up, cure lazy eye with VR, and more…. GOOGLE EARTH IN VR IS A RUSH. GE USES AR TO TALK TO MACHINES IN MICROSOFT PARTNERSHIP.
Road to VR
MARCH 6, 2019
.” Nintendo today announced the Nintendo Labo: VR Kit , the fourth kit in their ‘Labo’ product line—primarily targeted toward younger gamers and families—which offers build-it-yourself accessories which work in conjunction with specially made games and experiences. Image courtesy Nintendo.
Tech Trends VR
MARCH 7, 2018
it makes strategic sense that Pearson has partnered with Microsoft to develop content for the HoloLens Click To Tweet. It’s courseware that you can interact with either on a PC, or stick it on a Google cardboard and in there you’d have hotspots where you can find out more about certain elements, or control where you go within the experience.
ARVR
MARCH 5, 2021
VR is growing but it is still a niche area, within which the non-gaming social platforms are another embedded niche. Furthermore, my involvement is primarily confined to one particular social VR platform, AltspaceVR, owned by Microsoft, making most of my experience the product of a niche within a niche within a niche.
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