AR Insider
JUNE 11, 2020
Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. Consumer brands, if fitting to the medium, should start to build an AR knowledge base. For a full list of campaigns, comparative ROI chart and deeper analysis, subscribe to ARtillery PRO.
AR Insider
MAY 13, 2020
Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. More evidence from the upper-funnel side of the AR ad spectrum comes from Brooklyn-based sneaker retailer GREATS. This is known in the advertising analytics world as brand recall — a key metric for awareness-based advertising.
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AR Insider
APRIL 15, 2020
Early-adopter brands are learning that AR lets them demonstrate products in immersive ways. Consumer brands, if fitting to the medium, should start to build an AR knowledge base. For a full list of campaigns, comparative ROI chart and deeper analysis, subscribe to ARtillery PRO.
XR Today - Mixed Reality tag
JUNE 7, 2022
Tony Parisi, a world-renowned investor, inventor, businessman, and author , will serve as an advisor for the fund’s strategy as it backs firms in the creative industry amid the rise of the Metaverse.
XR Today - Mixed Reality tag
DECEMBER 18, 2023
The enterprise XR space is full of big-name competitors, all claiming that their immersive solutions will be the ones to take the future of work forward and into the present day. This consumer-focused strategy is designed to make headsets ubiquitous daily, with improved optics and familiarity.
Tech Trends VR
AUGUST 21, 2019
We also show how immersive technologies like virtual reality (VR) and augmented reality (AR) hold great promise for optimizing medical device training. Because every experience is unique and is immersive, this adds rich context and nuance to the learning. Now consider an immersive approach to infusion pump training.
XR Today - Augmented Reality tag
JUNE 6, 2022
IKEA’s former head of 3D AR strategy will offer his extensive experience in developing 3D content for enterprises and hopes to create an extensive knowledge base of consumer behavioural activities to improve immersive experiences for global customers.
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