HTC Microsoft Samsung Strategy 
Road to VR
JUNE 22, 2023
At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.
Road to VR
FEBRUARY 25, 2020
While Microsoft has been full steam ahead on the augmented reality side of Windows Mixed Reality via HoloLens, the company has had very little to say in the last year about the VR side of its platform. While it may look like Microsoft has largely given up on the effort, the company tells us that it remains committed.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
The Ghost Howls
APRIL 22, 2024
Until today, I believed that Meta was in a very difficult position this year, because on one side the launch of the Apple Vision Pro put Meta’s dominant position in the market at risk; and on the other side, Google re-entering the field with an Android XR operating system and Samsung as its partner, was a real threat, as well.
UploadVR Between Realities podcast
JANUARY 29, 2017
For every Nintendo there is a Sega and for every Apple there is a Microsoft. There are a handful of major players already cutting their teeth in VR including Google, Sony and Samsung; but the two titans sitting at the top of the heap are Oculus and HTC. HTC/Microsoft . For every Facebook there is a Twitter.
The Ghost Howls
JANUARY 27, 2020
Image by Samsung, taken from Upload VR). Samsung may launch a next-gen Samsung Odyssey. A recent filing at the Chinese IP offices makes us speculate on a new PC VR headset in the works by Samsung. Or that Microsoft is working on a new reference design that fixes the issues of the first one? Top news of the week.
ARPost
AUGUST 8, 2022
No one ever gets tired of board games, especially those that involve a strategy and collaboration between teams to win. Catan VR is available for Meta Quest, Rift, Go, Samsung Gear VR, Valve Index, HTC Vive, and Microsoft Mixed Reality. Work in Progress: All On Board! VR Platform. All On Board!
Road to VR
OCTOBER 30, 2017
Old Enemies – HTC. While both Oculus’ Rift and HTC’s Vive hit the market right around the same time in 2016, the Vive was the first system with motion controllers and room-scale. Former Friends – Samsung. Samsung was perhaps Oculus’ first major ally. A Tale of Two Headsets. Image courtesy Oculus.
Expert insights. Personalized for you.
300 
Let's personalize your content