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Microsoft’s Meandering XR Strategy Could Lead to Another Zune Moment

Road to VR

At least from the outside, it appears Microsoft isn’t actively competing for a seat at the XR table, which is fairly odd coming from a company that pioneered enterprise AR while simultaneously wrangling some of its top OEM partners to make a fleet of PC VR headsets for consumers in 2017. If Microsoft goes in half-cocked, maybe.

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Report Casts Doubt on HoloLens 3, Microsoft Says AR Headset is “doing great”

Road to VR

Microsoft’s enterprise-focused HoloLens 3 may be dead in the water, as a recent report maintains that internal divisions have hobbled the company’s efforts to release its next AR headset as planned. Alex Kipman wearing HoloLens 2, Image courtesy Microsoft. Microsoft Responds.

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The XR Week Peek (2023.08.28): Quest 3 unboxing leaked, Samsung+Google headset situation is blurry, and more!

The Ghost Howls

First of all, Google has to keep the work on the headset very secret also internally , because Samsung is afraid that Google will steal its expertise to build a competing product. Samsung can be the first partner also on this line of products. All these premises are not good: confusion is never a good sign in business.

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Microsoft Says it Hasn’t Given up on the VR Side of Windows Mixed Reality

Road to VR

While Microsoft has been full steam ahead on the augmented reality side of Windows Mixed Reality via HoloLens, the company has had very little to say in the last year about the VR side of its platform. While it may look like Microsoft has largely given up on the effort, the company tells us that it remains committed.

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Facebook Surges in U.S. Patent Rankings Due to Mounting AR Strategy

Road to VR

Samsung Electronics Co Ltd. Microsoft Technology Licensing LLC. Patent Rankings Due to Mounting AR Strategy appeared first on Road to VR. Here’s a quick look at the top ten in comparison to Facebook, courtesy of Fairview Research: Organization. 2019 Grants. 2018 Grants. Rank Change. International Business Machines Corp.

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VR is Getting an Official ‘Dungeons & Dragons’ Game from ‘Demeo’ Studio

Road to VR

While the studio says the game is set to be built exclusively for VR, digital strategy and licensing chief at Wizards of the Coast and Hasbro Eugene Evans calls Resolution Games “an ideal partner to bring a new DUNGEONS & DRAGONS video game to life in VR and beyond,” which could possibly point to a non-VR release coming as well.

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The XR Week Peek (2020.01.27): Samsung may be working on a new headset, Half-Life: Alyx will ship on time and much more!

The Ghost Howls

Image by Samsung, taken from Upload VR). Samsung may launch a next-gen Samsung Odyssey. A recent filing at the Chinese IP offices makes us speculate on a new PC VR headset in the works by Samsung. Or that Microsoft is working on a new reference design that fixes the issues of the first one? Top news of the week.

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