Remove Google Remove HTC Remove Magic Leap Remove Study
article thumbnail

How Do AR Advertising Platforms Stack Up?

AR Insider

But they fall short in advanced campaign analytics when compared to web AR, where you can utilize tools like Google Analytics to track performance. Indeed, web AR has become a go-to channel for AR campaigns for spirits brands, which we’ll cover in Part II of this report series that will do a dive deep on several AR advertising case studies.

AR 214
article thumbnail

The XR Week Peek (2020.05.25): new rumors on Apple Glasses, Oculus Quest anniversary, HP Reverb G2 and more!

The Ghost Howls

OMG, it’s almost 3 years that I write these roundups… the first week peek was exclusive for my blog subscribers and it featured as best news the release of Google Blocks and in the other news something about Samsung Gear VR… how much time has passed since then! Magic Leap raises other $350M. HTC announces Vive Pro Secure.

Oculus 243
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The XR Week Peek (2020.08.24): Facebook login gets imposed on Quest and the community riots, and much more!

The Ghost Howls

Someone invokes saviors like Google and Amazon, but even if they managed to succeed, they are other data-harvesting companies , so in any case, we are f**ked. Currently, it works only for static environments, but the researchers are studying how to make these scenes interactive, for instance for photorealistic VR games.

Unreal 423
article thumbnail

Kelly Peng reveals Kura 150° FOV AR glasses expected price and release date

The Ghost Howls

I’ve studied at important universities like UC Berkeley, and I’ve worked on many technical projects (for work or personal interest) in electronics, optics, brain-machine interface , natural language processing, etc…. But we were motivated, so we started studying the problem. Hello Kelly! Can you introduce yourself? for fitness).

AR 529
article thumbnail

Retraining for a Post-Retirement World with VRVoice’s Bob Fine

XR for Business Podcast

As I’m thinking back to it now, this was actually on HTC VIVE — first gen, which was only maybe 3, 4 years ago now — and I was so impressed with the first generation of hardware that I was like, “well, this is ready for prime time.” And when you hit on automotive, I was like, “wow. Alan: Absolutely.

article thumbnail

Retraining for a Post-Retirement World with VRVoice’s Bob Fine

XR for Business Podcast

As I’m thinking back to it now, this was actually on HTC VIVE — first gen, which was only maybe 3, 4 years ago now — and I was so impressed with the first generation of hardware that I was like, “well, this is ready for prime time.” And when you hit on automotive, I was like, “wow. Alan: Absolutely.

article thumbnail

Retraining for a Post-Retirement World with VRVoice's Bob Fine

XR for Business Podcast

As I'm thinking back to it now, this was actually on HTC VIVE -- first gen, which was only maybe 3, 4 years ago now -- and I was so impressed with the first generation of hardware that I was like, "well, this is ready for prime time." Personally, I have some concerns about the cost of the Hololens and the Magic Leap devices at this time.