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How and Why Brand Engagement Is Driving XR Development

ARPost

We’ll look at their advertising content and programs, but we’ll also talk about the other implications that these use cases have for AR technology in general. 8th Wall also recently worked with Powster to create an AR experience for the horror film “Candyman” that was launched by a user speaking a phrase from the film into their phone.

Retail 392
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Shaq’s Fun House Debuts Super Bowl LVII AR Experience

XR Today - Augmented Reality tag

O’Neal is set to post the promotion on his Instagram account on Friday, 10 February, revealing the world-first AR experience with technologies from tech partner VideoBomb. He has become a household name across sports, advertising, film, sports analysis, and music across his 31-year career in professional sports.

AR 73
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A big spider will spread in the U.S. No, it won't 'parachute' down.

Mashable VR

And the sizable mature adults definitely aren't going to "parachute" down from the sky en mass, like something out of a low-budget horror film. It got here hiding in cargo," said Robert Furey, a spider expert at the Harrisburg University of Science and Technology. (They might even have ecological benefits.) are rather mundane.

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The XR Week Peek (2020.03.09): New Half-Life: Alyx videos and details, coronavirus makes events go virtual and much more!

The Ghost Howls

La Biennale di Venezia , the commitee behind the Venice Film Festival, has just organized its important workshop of the Biennale College inside the VRrOOm social XR platform for which I’m a developer. It couldn’t take place in Venice due to the virus, so it was held all in VR. Let’s see how much the Quest community will like it!

Video 202
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The Curious Relationship Between DVDs and VR

VR Playhouse

If this fact isn’t enough to convince you of the terrifying speed at which ideas and technology move, here’s another: A hundred years ago, the first supermarket was opened in Memphis, Tennessee. Whereas in other industries, you’re confident you’re making a difference, technology is always a bit of a toss up. Of course not.

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Can the Industrial Metaverse, XR Build Future Smart Cities?

XR Today - Mixed Reality tag

After the conclusion of the Creativity Conference , many experts from across the immersive technology landscape have continued to share their insights on the future of the industrial metaverse. XR Today: What can you tell us about the role of immersive technologies in the development of the BIM industry?

Industry 120
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The 22 best tech podcasts (that aren't 'Reply All')

Mashable VR

But the collision of sexuality and technology is so much deeper than that, and in increasingly relevant ways to us all (especially after years of physical isolation during the pandemic). Unfortunately, a lot of old-guard journalism is not well-equipped to understand the minutiae of technology and the industry's consequences.

Industry 116