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How Eye Tracking is Driving the Next Generation of AR and VR

VRScout

AR and VR are gearing up for a giant leap forward thanks to advancements in eye-tracking technology. The industry has been experiencing a boom in recent years with hundreds of startups and heavy investment from tech giants including Google, Apple, Samsung, and Facebook. How Eye Tracking Supports Immersion.

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Major Report Calls for Standards on XR Metrics

XR Today - Mixed Reality tag

Extended reality and Metaverse firms lack standardised metrics for measuring human behaviour in virtual environments based on current legacy data analytics, a new report on Monday has found. We need to have more of the data that shows people that XR is more effective than other approaches,” Barrowman added.

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Virtual Reality vs Augmented Reality: Understanding 6 Key Differences

XR Today - Augmented Reality tag

The degree of immersion in virtual reality vs augmented reality. In VR, the user is completely absorbed in a virtual environment and minimises boundaries and markers. The user must their adjust the lenses with eye-tracking technologies, depending on the unique movement of each eye.

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The VRScout Report – The Week in VR Review

VRScout

You can enjoy the full audio recording below: Episode 28 of the VRScout Report, we got new 360 toys on iOS, Hololens is helping elevator technicians, VR might help you control your dreams, Apple CEO Tim Cook on augmented reality, VR/AR industry funding wrapup, and more… iOS NOW CAN TAKE 360 PHOTOS WITH GOOGLE CARDBOARD CAMERA, TOO.

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Metaverse Must Be Interoperable, Human, Hackl Says

XR Today - Mixed Reality tag

In her 2020 article, she quoted Ryan Gill, Co-Founder and CEO of Crucible , who explained how Direct-to-Avatar (D2A) business models sold goods and products directly to avatars to bypass supply chain management, namely in “social or competitive virtual environments like games or open worlds where consumers project themselves as an avatar.”

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The Five Benefits of Enterprise XR, According to Meta 

XR Today - Mixed Reality tag

Meta says that some of its questioned firms reported that workers feel a significant increase in levels of immersion while working in a virtual environment. The Menlo Park-based firm also found that end-users experienced more natural digital conversations during virtual meetings.

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What is Spatial Computing in simple terms?

XR Today - Mixed Reality tag

For instance, headsets like the new Apple Vision Pro allow users to interact more effectively using eye-tracking sensors with a scalable content interface. Google: Google and its parent company, Alphabet, are highly invested in spatial computing. Google has even invested heavily in the XR spatial elements in the past.