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Magic Leap’s John Gaeta talks about the future of cinema, storytelling and mixed reality

The Ghost Howls

He has joined Rony Abovitz at Magic Leap and now he’s there, trying to build the MagicVerse as the SVP of Creative Strategy of the Florida company. And what you are doing at Magic Leap to create these experiences for people? ( Magic Leap glasses. What will we need to create such an infrastructure?

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The XR Week Peek (2021.04.05): Rumors on a Apple headset intensify, Quest 2 sales grow fast, and more!

The Ghost Howls

confirmed with the company that it may not be a Niantic-branded pair of glasses, but a reference design that Niantic is building with Qualcomm since 2019. This pairs well with a piece of news from mid-2020, where Niantic said that it intended to build a reference design, but not its own Pokemon Go glasses. and LBEVR is not dead either.

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Eido Inoue tells us everything we need to know about HADO and location based augmented reality

The Ghost Howls

Go on reading, I bet you will enjoy this journey into the present and the future of location-based augmented reality entertainment. HADO” is a name we use either standalone to refer to our flagship and most popular team sports game , but it also refers to a genre of games where an energy ball is released by the player through gestures.

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. The reveal that Apple will be using Unity to bring 3D applications and games to Vision Pro was exciting. Apple also presented the Vision Pro as a productivity tool, rather than simply entertainment hardware.

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The XR Week Peek (2022.06.13): Apple doesn’t show its AR glasses at WWDC, Meta delays its AR plans, and more!

The Ghost Howls

DANGEN Entertainment is hosting a development grant program aimed at helping indie developers that are working on their dream projects. More info (LensList contest) More info (DANGEN Entertainment grant). Lumus Maximus proves to be one of the most interesting reference designs for AR glasses. Prizes are up to $10,000!

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The Road Ahead in VR and AR Will Have Two Steps Forward, One Step Back

UploadVR Between Realities podcast

John Riccitiello, CEO of Unity Technologies, predicted that tech journalists would start gleefully writing that the virtual reality revolution is over because sales of VR headsets fell short of expectations, and analysts are in the midst of shaving back their predictions. That’s pretty scary for the AR industry because Magic Leap raised $793.5

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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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