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CityXR: A Vision For Augmented Cities In The Shadow Of Hyper-Reality

Upload VR

With CityXR, Psychic sees cities like Tokyo being transformed into augmented, immersive playgrounds featuring 'spatial entertainment'. By adding augmented content to physical spaces, Psychic proposes "a new form of entertainment that uses XR technology to extend the city space itself into an experiential media."

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How Will AR Transform Advertising?

AR Insider

The third major change came from Unity which recently announced that it will now be serving AR ads on mobile. Unity has one of the world’s largest mobile ad serving businesses and at the end of last year they partnered with Fossil to pilot this new ad format in mobile games. Virtual humans are getting more and more real.

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Augmenting Enterprise Productivity, with Altoura’s Jamie Fleming and Bharat Ahluwalia

XR for Business Podcast

And then the other use case which we have seeing -- say, in real estate vertical -- is much more casual. We're also seeing you can real estate sales and marketing, it is so much easier to sell a house or lease out commercial office spaces if the person buying or leasing can actually see the space, can design in it.

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Augmenting Enterprise Productivity, with Altoura’s Jamie Fleming and Bharat Ahluwalia

XR for Business Podcast

And then the other use case which we have seeing -- say, in real estate vertical -- is much more casual. We're also seeing you can real estate sales and marketing, it is so much easier to sell a house or lease out commercial office spaces if the person buying or leasing can actually see the space, can design in it.

article thumbnail

Augmenting Enterprise Productivity, with Altoura’s Jamie Fleming and Bharat Ahluwalia

XR for Business Podcast

And then the other use case which we have seeing -- say, in real estate vertical -- is much more casual. We're also seeing you can real estate sales and marketing, it is so much easier to sell a house or lease out commercial office spaces if the person buying or leasing can actually see the space, can design in it.

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Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

In the end, what you see is that people go into a racing game to be entertained; people go into a showroom to buy a car. HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The whole training aspect, doing it with Hololens or with Magic Leap — great, I love it.

article thumbnail

Put the Car of Your Dreams in Your Living Room, with ZeroLight’s Barry Hoffman

XR for Business Podcast

In the end, what you see is that people go into a racing game to be entertained; people go into a showroom to buy a car. HTC did something with Batman; that Game of Thrones thing; some of the demos that Magic Leap had really. The whole training aspect, doing it with Hololens or with Magic Leap — great, I love it.