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What is the Influence of Major Corporations in XR and Spatial Computing?

XR Today - Mixed Reality tag

The Future of Magic Leap After Ross Rosenberg was appointed Magic Leap’s CEO in October 2023, the company has since focused on its enterprise roadmap for 2024; targeting its XR devices towards enterprise and industrial clients. Magic Leap started to understand that these walled gardens are not their future.

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Wearable and Immersive Tech and the Female Workforce

EnterpriseWear

A world designed by and for men: The Oculus Rift, of course, provides a much more powerful, high-end VR experience than the Go. Of course, such wearability issues with XR devices are not universal for women but it is a common pain point impacting women’s use of the technology.

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A brief history of VR and AR

TechCrunch VR

Morton Helig’s 1962 patent describes a system that delivers a realistic simulation for potential work and military training purposes: There are increasing demands today for ways and means to teach and train individuals without actually subjecting the individuals to possible hazards of particular situations.

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7 Insightful XR Education Case Studies to Read in 2022

XR Today - Mixed Reality tag

With the Oculus Quest headset, Aptiv has been able to reduce in-person training times significantly, with most courses now only taking between 4 hours and 2 days. Magic Leap and the University of Washington. Turning to the Leadership Network, and leveraging the power of Oculus for Business, Aptiv achieved phenomenal results.

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The XR Week Peek (2021.04.05): Rumors on a Apple headset intensify, Quest 2 sales grow fast, and more!

The Ghost Howls

Two years ago, the company had won a $480M deal with the army to produce the first evaluation units (beating Magic Leap in this contest and condemning it to a sad fate) that should have increased soldiers’ efficiency and lethality. I suggest you exploit this opportunity, of course. What puzzles me is why this partnership.

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How Will AR Transform Advertising?

AR Insider

Or we can put on device on our head (a head-mounted display or HMD) that completely occludes us from the real world allowing us to enter a completely simulated environment which we can walk around and interact in because the computer is sensing our physical actions: this is Virtual Reality or VR. The Evolution of Brand Activations.

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Convergence, Enterprise AR, and Mapping the Inside World with Charlie Fink

XR for Business Podcast

It’s printed on premium paper and it’s priced high like a textbook at fifty dollars – of course it’s filled with an hour of animation – so it’s not a normal book and it doesn’t adhere to book economics. Charlie: VR has a lot of fantastic applications in training and simulation.

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