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Infographic: Augmented Reality Landscape Q1 and Q2 2019

Tech Trends VR

The US Army’s $479M contract with Microsoft Hololens in late 2018 is the biggest validation of enterprise value of AR Click To Tweet. HMD (head mounted display) AR is in a Transition Phase. HMD (head mounted display) AR is in a Transition Phase Click To Tweet. AR needs a new type of content.

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Apple Granted Patent for High Field of View AR Display

Road to VR

The patent is described as a “Peripheral Treatment of Head-mounted Displays” and details a form of AR display that seems to utilise technology similar to optical waveguide, a way to bounce light from a source to a destination with minimal loss of signal.

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The XR Week Peek (2023.06.04): Apple to launch its headset, Meta unveils Quest 3 and many games, and more!

The Ghost Howls

Of course, this theory has its problems, too: TVs can be watched by many people together… but spending 12,000$ to make a family of 4 people watch TV together seems a bit too much. Of course, no one has tried this headset, yet, so we should wait before judging it, but on paper, it looks incredibly interesting.

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How Big is the Augmented Reality market?

XR Today - Augmented Reality tag

While the exact projections vary, the overall consensus is that the augmented reality market is huge, and it’s getting bigger all the time. Of course, AR is driving more attention in some spaces than in others. In fact, head-mounted displays and smart glasses accounted for around 70.7% of the market during 2021.

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Apple’s Latest Patents Mark More Territory in AR Headset Hardware and Software

Road to VR

In the figure below, the patent shows off a Google Glass-style configuration that is “especially well suited to be used with head mounted displays and a camera pointed at the space in front of the user.” Microsoft, Apple v. Apple AR patent detailing methods for computing 3D coordinates, image courtesy USPTO.

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How Will AR Transform Advertising?

AR Insider

Or we can put on device on our head (a head-mounted display or HMD) that completely occludes us from the real world allowing us to enter a completely simulated environment which we can walk around and interact in because the computer is sensing our physical actions: this is Virtual Reality or VR.

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The Curious Relationship Between DVDs and VR

VR Playhouse

VR, of course, is a different beast, or so I tell myself. One day, we will all regularly consume media through head mounted displays, just as we all watch television today. Of course not. The first head mounted display was designed originally for pilots and created by Howard Hughes’ aviation company.