ARVR

SEPTEMBER 13, 2022

So for part II of this series, we’re spotlighting a few case studies from ARtillery Intelligence’s recent report, AR Marketing Best Practices and Case Studies, Vol 2. We’ve pulled a few case studies that specifically demonstrate AR’s ability to drive favorable dwell times. often exceeding 1 minute?

Case Study 246

Case Study Study AR New York 246

ARPost

JULY 15, 2019

The authors specifically looked at the use of AR and VR by Sony, Micheal Kors, and the US Army. To promote the film Escape Room , Sony created VR escape room puzzles that users could use in their browser windows. See Also: Macy’s Uses Immersive Technology to Enhance In-Store Shopping Experience. Use Case: Post-Sale.

Technology 187

Technology AR Dallas Case Study 187

VRScout

SEPTEMBER 26, 2016

Google is set to debut their Daydream platform, Oculus is hosting their third annual developer conference and Sony will finally release their PlayStation VR headset. Research findings from studies conducted for the Society by Greenlight VR and Frank N. s 25+ brands, including TIME , People , Sports Illustrated and InStyle.

Conference 150

Conference Los Angeles Case Study Study 150

ARVR

DECEMBER 10, 2021

I tested the same controller in SVVR in 2017 at the Immersion corporation booth. Hats down to Chris Ullrich from Immersion corporation to recognise the need for a space where industry players can exchange thoughts covered by a clear legal framework. See section 8 for a case study. Here is a case study.

Haptic 130

Haptic Automotive Case Study Technology 130

The Ghost Howls

JANUARY 27, 2020

This week, a rumor spread among XR communities: next-gen PSVR will be announced at a press conference to be held by Sony on February, 5th. The reason is that Sony has already announced that it will launch PSVR 2 only after the PS5 , to not confuse its buyers by selling too many things together. PSVR 2 could be revealed next month.

Samsung 423

Samsung Survey Unity Oculus 423

VRScout

MAY 23, 2020

For example, Sony Music is recruiting a team “dedicated to reimagining music through immersive media” that will leverage Sony Music’s catalog and impressive roster of artists to implement a new category of music experiences using the Unreal Engine. A week after the gig JVG’s album was back to no. 1 on the Finnish charts.

Virtual Reality 409

Virtual Reality Industry Latency Philadelphia 409