ARVR

SEPTEMBER 13, 2022

So for part II of this series, we’re spotlighting a few case studies from ARtillery Intelligence’s recent report, AR Marketing Best Practices and Case Studies, Vol 2. We’ve pulled a few case studies that specifically demonstrate AR’s ability to drive favorable dwell times. often exceeding 1 minute?

Case Study 246

Case Study Study AR New York 246

AR Insider

AUGUST 23, 2021

Web AR: Best Practices & Case Studies. Sony Pictures’ Jumanji: The Next Level web AR promotion resulted in consumers spending over 5 minutes in AR. To back that up, web AR specialist and innovator 8th Wall recently sent us data that indicate that the emerging AR modality continues to ratchet up in market traction.

Data 315

Data AR Case Study Russia 315

ARPost

JULY 15, 2019

The authors specifically looked at the use of AR and VR by Sony, Micheal Kors, and the US Army. To promote the film Escape Room , Sony created VR escape room puzzles that users could use in their browser windows. Michael Kors allowed users to try on sunglasses using an AR filter on Facebook.

Technology 187

Technology AR Dallas Case Study 187

VRScout

SEPTEMBER 26, 2016

Google is set to debut their Daydream platform, Oculus is hosting their third annual developer conference and Sony will finally release their PlayStation VR headset. The two-day summit takes place at Paramount Studios October 13-14. October is going to be a busy month for VR.

Conference 150

Conference Los Angeles Case Study Study 150

Road to VR

JULY 9, 2020

Sony Corporation announced today that it will invest $250 million in Epic Games, the company well known for its hit game Fortnite and the Unreal Engine game engine that powers it. It’s the “convergence of gaming, film, and music” part which speaks to where the long-term synergies between Sony and Epic lie.

Sony 324

Sony Unreal Gaming Entertainment 324

UploadVR Between Realities podcast

OCTOBER 20, 2016

Unity revealed that representatives from Google, Samsung Gear VR, PTC Vuforia, Sony PlayStation VR, and Microsoft HoloLens will be on hand to discuss new developments in their individual technologies. The “VR Game Dev” track will tackle platform-specific development, case studies, and tool/service demos.

Asia 100

Asia Unity Technology AR 100

ARVR

DECEMBER 10, 2021

See section 8 for a case study. Apple and Sony have brilliant scientists talking and working with open-minded product and designer teams. Example for end-user focus : Sony is using 2 classes of haptics actuators in their dual sense controller. Here is a case study. We will help you out.

Haptic 130

Haptic Automotive Case Study Technology 130