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Coca-Cola Creates Virtual Environments and Assets in Ongoing Campaign

ARPost

The project is a fun proof of principle but it’s relatively limited, as it is only available to owners of Samsung Galaxy line phones. The concerts involved volumetric captures of the recording artist in a virtual environment complete with digital effects and backup dancers.

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How to Create an Augmented Reality App: Technology Guide 2022

ARVR

This follows investments in mobile hardware capability, interest in immersive virtual experiences with the metaverse, and rising industry competition. Due to these variables, the augmented reality market is set to reach a value of $502 billion by 2027, growing at a CAGR of 62.7%, according to Research and Markets.

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The XR Week Peek (2024.05.14): New rumors on the Vision Pro 2, Ultraleap Hyperion, and much more!

The Ghost Howls

Chinese manufacturers BOE and SeeYA may provide cheaper displays in higher quantities than Sony is doing now, while Samsung may be supplying the DRAM components. Having haptic sensation on the palm is very important to increase the sense of presence when you are holding a tool in your hand.

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What F8 2017 Means for Mass Market Adoption of Immersive Technologies

VRScout

Augmented Reality. This year, the star of the show was Augmented Reality. This is why Facebook announced their intention to make the camera “the first augmented reality platform.” Zuck is doing the same thing with Augmented Reality. Impact on Consumers.

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XReal Air 2 Ultra Review: An Apple Vision Pro Competitor?

XR Today - Augmented Reality tag

Announced specs include: Spatial computing via a Samsung processors, and an XReal custom computing unit. The spatial computing capabilities and powerful tracking tools also make it easier for the headset to track the movement of your hands and head in real time. We consider them “turbocharged” AR glasses (at least for now).

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How and Why Brand Engagement Is Driving XR Development

ARPost

These portals open up new virtual worlds for users to walk through or otherwise interact with. Once a portal has been opened, the user needs only to walk through it to enter a 360-degree virtual environment. The company does work with other big-name brands including AT&T, Samsung, Chase, USAA, Pepsi, and Coke.

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Building New Worlds in Virtual Reality

Tech Trends VR

AltspaceVR brings out new tools to make it easy for anybody to make and share their own personalized virtual environments. This feels in step with Microsoft’s broader Mixed Reality strategy, keeping its eye on the long-term prize and building the infrastructure that will allow for scaling and adaptation Click To Tweet.