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“It’s Time to Go Spatial”: Get Hyped for AWE USA 2020

ARPost

There are 15 main categories including art and film, apps, games and toys, headworn devices, developer tools, and more. There will also be “Best in Show” awards for augmented reality, virtual Reality, and startup. See Also: Can AI and AR Be Put Together to Offer a Unique Experience? creative director BC Biermann.

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ARWall Debuts ARFX Pro Plugin for Virtual Production

XR Today - Augmented Reality tag

Today, ARWall, a virtual production product and services merchant, updated its augmented reality effects (ARFX) Pro Unreal Engine Plugin to streamline workflows for end-users incorporating immersive backdrops for media productions. New Features. ARWall Establishes a New Virtual Production Studio.

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The VRScout Report – The Week in VR Review

VRScout

This latest acquisition is another piece in a secretive strategy: over the past few years Snapchat has quietly acquired a couple of other potentially augmented reality-related companies as well as talent. Augmented Reality Gets Its First Smartphone-Powered Headset and a BIG Partnership Between Hollywood-Backed Giants.

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The XR Week Peek (2022.07.18): Magic Leap 2 price revealed, new rumors about Apple, and more!

The Ghost Howls

In my opinion, Magic Leap 2 is a superior device to HoloLens 2 (see my hands-on here ), so I think that with these prices, it can have good success in the enterprise market, starting to gain shares with regard to Microsoft. Unreal Engine 5 has brought two interesting features with its release: Lumen and Nanite.

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The XR Week Peek (2020.06.13): Magic Leap exploring a sale, events are going virtual and more!

The Ghost Howls

And while this is anyway a good result for a startup (developing an AR headsets means spending billions in R&D), targeting the consumer market has been a suicide move , that let Microsoft get full control of the profitable enterprise market. Unity High Definition Rendering Pipeline is now compatible with Virtual Reality projects.

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A Florida university is making Quidditch a (virtual) realityI.

AllThingsVR

A Florida university is making Quidditch a (virtual) reality I hold in my hands what looks and feels like a wand from a Harry Potter film. Already, this blended approach is being embraced by industry players like Microsoft. “We But this isn’t one of the cheap replicas you can buy in a souvenir shop. Read more here.

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What Does the XR Industry Think about Apple’s Vision Pro?

XR Today - Mixed Reality tag

This could actually be quite beneficial for Meta, Microsoft, and Magic Leap. They will need to witness and experience augmented reality, extensively and firsthand, in order to build apps and content for it. This creates assisted augmented reality sessions with technicians and others, similar to FaceTime.