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Achieving Marketing Success with AR

XR Today - Augmented Reality tag

Many brands leverage AR today to promote products to customers using interactive branded immersive content for smartphone applications like Instagram. Appetite Creative works with major brands such as Amazon, Lego, and Addias to develop AR labels for conventional products. Although, this is quickly changing.

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The XR Week Peek (2023.03.13): AltspaceVR shuts down, and much more!

The Ghost Howls

I wonder if this will have any consequences… More info News worth a mention (Image by Xiaomi) AR and VR were great at MWC XR analyst Anshel Sag wrote a great article highlighting all the most important hardware showcased at the Mobile World Congress in Barcelona. You can discover more on the dedicated Linkedin post that I’m sharing below.

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Eido Inoue tells us everything we need to know about HADO and location based augmented reality

The Ghost Howls

When I interviewed Kevin Williams , an expert in the LBVR market, he said that there are also some experiments with location-based augmented reality and he mentioned a Japanese arcade AR game called HADO. Software-wise, we use Unity, Vuforia, and OpenCV. teams for Japan. We make things for both the players and spectators.

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Magic Leap Update Brings Hand Occlusion, Expanded Multiplayer Support & More

Road to VR

Despite securing $280 million from Japan’s largest telecom earlier this summer, we’ve heard surprisingly little from the multi-billion dollar AR startup of late regarding its flagship headset, Magic Leap One. Officially support for Unity 2019.2 binary builds for Unreal available through the Epic Launcher).

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Reaching into 3D Data, Exploring CAD Designs, Virtual Meetings, and More

Leapmotion

Think of a future where you and your tools are one entity, where your symphonies and novels can be called up and molded at the speed of thought.”. Lucidigital is a VR/AR productivity prototype that builds on this idea of infinite space to create a broad canvas for your digital life. “If Requires: Windows, Oculus Rift.

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NewImages, Cannes, Tribeca Join Forces In Unprecedented Collab

VRScout

The XR community are really experts on that.” ” “The acceleration of innovation coming from the video game industry is being driven by real-time game engines, like Unreal and Unity, primarily used in XR and video games, and now more and more in the cinema industry.”

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Crytek-Incubated ‘VR First’ Program to Double Number of Academic VR/AR Labs in 2017

Road to VR

VR First , the global initiative to seed academic institutions with VR/AR hardware and software, today announced that it’s nearly doubling the number of its VR labs in universities and science parks across the globe by the end of 2017. image courtesy VR First. image courtesy VR First. VR First Institutions (including new openings).

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